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Decision to Leave

SAVE UP IN ADVERTISING DURING SLOWER PERIODS: HOW WE TARGETED THE AUDIENCE OF TOP-RATED 'DECISION TO LEAVE'

In August 2022, we ran a campaign in The Netherlands for a top-rated movie that had a strong presence at the Cannes Film Festival. This was both a traffic-focused and an awareness-raising campaign, and the advertising platforms we chose were: Facebook, Twitter, Instagram, and YouTube. This campaign was boosted by findings from our advanced audience […]

Ben Johnson

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10 October 2022

That's Entertainment show 101: Cinema Audiences Slow Return

Cinema Audience Slow Return - Gruvi.tv

We return from our extended summer break with a snapshot of the exhibition sector as it is today. That's Entertainment Show 101

"That's Entertainment" News Show

Ben Johnson

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7 October 2022

Google Analytics 4

USING GOOGLE ANALYTICS? YOUR DATA IS AT RISK: ARE YOU READY FOR GOOGLE ANALYTICS 4?

Is Google Analytics important for your business intelligence and reporting on your cinema’s performance? If so, you need to start thinking about Google Analytics 4. The roll out is coming and there are some issues and opportunities that you need to be aware of to navigate the potentially tricky waters ahead. To learn more about […]

Ben Johnson

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26 September 2022

The Cookieless Future Is Inevitable

THE COOKIELESS FUTURE IS INEVITABLE - BUT GRUVI HAS THE SOLUTION

“Micro-targeted advertising has had its day and developers had best look forward rather than reminisce over ‘the good old days.’” Jake Moore, Global CyberSecurity Advisor, ESET - The world’s most popular internet browser Google Chrome has confirmed that it will stop using third party cookies by the end of 2023. - Since Apple users have […]

Ben Johnson

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25 August 2022

Has the Marvel Movies Phenomenon Peaked?

HAS THE MARVEL MOVIES PHENOMENON PEAKED?

We look at the impressive opening numbers for “Thor: Love and Thunder” but wonder if the wider cinemagoing public is getting bored with Marvel on the big screen.

"That's Entertainment" News Show

Ben Johnson

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8 August 2022

Are Summer Movies Saving Cinema

ARE SUMMER MOVIES SAVING CINEMA?

As US cinemas celebrate pre-covid levels of admissions we look at the cost of the pandemic in Europe, and the challenges caused by theatrical windows in two key territories.

"That's Entertainment" News Show

Ben Johnson

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8 August 2022

Prince Harry and Meghan Markle Wedding - Gruvi Weekly Digest