Movie News Blog

We highlight how Behavioural Audience Data was used by German Films to identify, reach and expand their key audiences in select territories.

With more & more cinemas opening across Europe, Gruvi has relaunched EuroFilmLaunches.com this week. Originally unveiled in May 2019 as a...

The presentation from the session is available for download here: https://gruvi.docsend.com/view/gcej2ac2efe5mzqd On June 24th Gruvi and...

Film distributors (both theatrical and VOD) face one major problem when it comes to social media marketing and targeting ads at their...

Gruvi worked on multiple Oscar winner “Parasite” movie in six different countries utilizing audience data to improve movie campaign results.

Producers/distributors can exploit & monetise direct information collected from potential audiences, well ahead of a film's release.

Background We integrated our tracking tools with the online ticketing system of the Grand Teatret cinema in Copenhagen, Denmark, to show...

Background We integrated our tracking tools into the Grand Theatre ticketing system. We did this to show how powerful online film...

I know it might sound counter-intuitive to people who work outside of the movie business, but most cinemas across Europe and the Americas...

Our Facebook newsfeed ticketing technology is back! We can once again deliver showtimes or any relevant sales message within a mobile...

Starting with an accurate idea of who your audiences are is absolutely vital to the success of independent film. It’s why we at Gruvi...

The psychology of persuading people online through good methodological online marketing approaches

Earlier this year we had the pleasure of collaborating with producer Regner Grasten on the campaign for the Danish family movie...

Earlier this year we had the pleasure of collaborating with producer Regner Grasten on the campaign for the Danish family movie...

Despite the wide range of gorgeous content, there is something fundamentally rotten in the state of entertainment content marketing that...

Image Source The competition and challenges of film launches are only set to become more difficult over the coming years with the ongoing...

Image Source The competition and challenges of film launches are only set to become more difficult over the coming years. We embarked on...

Case study: “The Bride” US limited release We often hear independent filmmakers and distributors expressing fears that the audience...

A few years ago, Gruvi was first to bring local showtimes information and key buying links to Facebook (including directly in Facebook’s...

What happens when you learn mid-campaign that you’re targeting the wrong audience? Every now and again, we work on a movie that is really...