Movie News Blog

Using Behavioural Audience Data and real time sales results can help producers and distributors make the most of their online film release.

We highlight how Behavioural Audience Data was used by German Films to identify, reach and expand their key audiences in select territories.

Gruvi worked with Viasat World to tackle one of the biggest challenges its Polish TV channels were facing in 2020: loss of audiences.

THAT'S ENTERTAINMENT SHOW 15 In this special edition of our “That’s Entertainment” show watch a brief summary of some of our panellists’...

Photo Credit This post is the latest in a series we will be publishing designed to show how some marketing practises adopted around the...

Alamo On Demand Logo 1. INTRODUCTION Acclaimed US indie cinema chain Alamo Drafthouse expanded its reach in May with the launch of Alamo...

INTRODUCTION This post is the first in a series we will be publishing designed to show how some marketing practises adopted by various...

Gruvi is teaming up with the US’ leading independent cinema chain Alamo Drafthouse to promote the ongoing partnership between the...

Film distributors (both theatrical and VOD) face one major problem when it comes to social media marketing and targeting ads at their...

Recently Universal pioneered debuting a major release on Premium Video On Demand when they launched “Trolls World Tour” before Easter....

The Opportunity The opportunity in Video on Demand (VOD) has never been stronger. In this article, we will show you that there is some...

THE AUDIENCE PROJECT: A EUROPEAN MOVIE GOING DATABASE TO HELP THE INDUSTRY SELL MORE TICKETS In 2018 Gruvi received investment from...

Right now I think it's safe to assume that we are all sick of hearing about the Coronavirus. While things are going to be complicated...

INTRODUCTION Gruvi has recently conducted its annual A.U.D.I.T. of the websites of the UK and Europe’s major cinema chains, in terms of...

Gruvi worked on multiple Oscar winner “Parasite” movie in six different countries utilizing audience data to improve movie campaign results.

The following is a series of test we are running on Grand Teatret cinema in Copenhagen, Denmark, to show how powerful online advertising can

Background We integrated our tracking tools with the online ticketing system of the Grand Teatret cinema in Copenhagen, Denmark, to show...

Background We integrated our tracking tools with the online ticketing system of the Grand Teatret cinema in Copenhagen, Denmark, to show...

Digital agency Gruvi has launched https://www.eurofilmlaunches.com/, a new service designed to benefit independent film distributors and...

Background We integrated our tracking tools into the Grand Theatre ticketing system. We did this to show how powerful online film...