"That's Entertainment" News Show

Our summary and analysis of the week's most interesting industry news stories.

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independent film marketing

6 Independent Film Marketing Strategies That Work in the Digital Age

Over 90% of independent films don't get shown in mainstream theaters. It's a good thing that there are other ways to launch your film to greater heights if you market it the right way. For a movie to make an enormous profit, the typical route would be to cast global stars, raise a vast budget, […]

Movie Marketing

Paolo

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21 June 2023

movie marketing campaigns

Top 5 Movie Marketing Campaigns of All-Time: Key Elements of Success

Creative movie marketing campaigns can be the differentiating factor between a box office hit and a failure. For example, did you know that Marvel Studios shelled out more than $200 million in marketing the superhero movie, Avengers: Endgame? That's double the average cost of making a big-budget movie in Hollywood, which tells you how even […]

Movie Marketing

Paolo

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6 June 2023

CineEurope 2023 - Unleash the Power of Your Cinema's Audience Data

Cinemas control the most valuable audience data in our industry, crucial for making intelligent business decisions that drive box office revenue. Your website collects this strategic resource, which is as powerful as any database from Netflix in determining moviegoers' choices. With online ticketing projected to grow to $7.5 billion by 2027, it's essential to rethink […]

Ben Johnson

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28 May 2023

movie marketing

Movie Marketing Guide in the Digital Era - Expert Strategies

A compelling movie marketing campaign is an excellent start toward guaranteeing a film's success at the box office. Even major film studios like Warner Bros., Universal Pictures, and Walt Disney Pictures spend north of $150 million in their marketing efforts, whether done by their in-house team or outsourced to professional movie marketing agencies. Despite already […]

Movie Marketing

Paolo

•

23 May 2023

WHAT TO EXPECT OF 2023: A CALENDAR FULL OF BLOCKBUSTER RELEASES

Ben Johnson and Neil Wirasinha take a pragmatic but positive look at what exhibitors can expect this year, in the third and final extract from their recent conversation.

"That's Entertainment" News Show

Ben Johnson

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13 January 2023

THE IMPORTANCE OF ANIMATED FILMS AND THE FAMILY AUDIENCE

In the second of Ben Johnson and Neil Wirasinha’s brief discussions about film distribution & exhibition today, Neil highlights the huge importance of animated family films to the market, and what the future may hold.

"That's Entertainment" News Show

Ben Johnson

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13 January 2023

That's Entertainment Show Interview with Phil Clapp