MAKING THE MOST OF YOUR MEDIA CAMPAIGN DATA TO FORECAST BOX OFFICE RESULTS - JOIN THE BETA TEST
Predicting box office outcomes with any certainty has always been a challenge for movie distributors. The major studios often lean into the legacy metrics of awareness, interest and first choice from their main research provider (NRG,OTX). These studies are conducted across panels, typically of one thousand general cinemagoers, to predict the box office outcome in […]