Film Distribution

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WHAT TO EXPECT OF 2023: A CALENDAR FULL OF BLOCKBUSTER RELEASES

Ben Johnson and Neil Wirasinha take a pragmatic but positive look at what exhibitors can expect this year, in the third and final extract from their recent conversation.

"That's Entertainment" News Show

Ben Johnson

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13 January 2023

THE IMPORTANCE OF ANIMATED FILMS AND THE FAMILY AUDIENCE

In the second of Ben Johnson and Neil Wirasinha’s brief discussions about film distribution & exhibition today, Neil highlights the huge importance of animated family films to the market, and what the future may hold.

"That's Entertainment" News Show

Ben Johnson

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13 January 2023

CINEMA AUDIENCES: THE BATTLE FOR THEIR ATTENTION

Gruvi CEO Ben Johnson talks to respected film industry marketer (and new Gruvi Chief Revenue Office) Neil Wirasinha, looking at film distribution & exhibition in 2022 and 2023, with an initial focus on the challenges faced in driving audiences through the doors of their local cinema.

"That's Entertainment" News Show

Ben Johnson

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13 January 2023

The KPIs You Can Use To 2x Your Box Office Target

MAKING THE MOST OF YOUR MEDIA CAMPAIGN DATA TO FORECAST BOX OFFICE RESULTS - JOIN THE BETA TEST

Predicting box office outcomes with any certainty has always been a challenge for movie distributors. The major studios often lean into the legacy metrics of awareness, interest and first choice from their main research provider (NRG,OTX). These studies are conducted across panels, typically of one thousand general cinemagoers, to predict the box office outcome in […]

Ben Johnson

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14 December 2022

Gruvi Presentation Winning Your Audiences

WINNING YOUR AUDIENCES: WHERE ARE WE NOW AND WHERE ARE WE GOING? WATCH NOW!

Gruvi joined the International Distribution Summit at EWIP - European Work in Progress in Cologne (Germany) in October 2022, where our CEO Ben Johnson gave a presentation on the future of film marketing in these uncertain times, and the power of audience behavioural data in film marketing today. Watch the full presentation below: Gruvi has […]

Film Distribution Cinemas

Ben Johnson

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28 October 2022

Gruvi Podcast Australia

WINNING AUDIENCES IN AUSTRALIA: KPIS AND BENCHMARKS TO MATCH CAMPAIGN PERFOMANCE TO BOX OFFICE OUTCOMES

Tracking audience engagement and ticketing demand can give a good prediction about Box office openings for your film ahead of its release. Gruvi is building tools that track audience engagement and predict ticket sales from your marketing activities. You can read an introduction to our tools and to this case study here. You can also book […]

Ben Johnson

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28 October 2022

Gruvi Presentation Winning Your Audiences