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Find updates, analysis and insights into the film industry through articles with mixed topics.

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Gruvi Podcast Germany

WINNING AUDIENCES IN GERMANY: KPIS AND BENCHMARKS TO MATCH CAMPAIGN PERFOMANCE TO BOX OFFICE OUTCOMES

Tracking audience engagement and ticketing demand can give a good prediction about Box office openings for your film ahead of its release. Gruvi is building tools that track audience engagement and predict ticket sales from your marketing activities. You can read an introduction to our tools and to this case study here. You can also book […]

Ben Johnson

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28 October 2022

Gruvi Podcast: Distribution a Constant New Reality

PODCAST: NAVIGATING THE NEW REALITY OF DISTRIBUTION AND EXHIBITION IN A POST-PANDEMIC AND DIGITAL ERA

Gruvi CEO Ben Johnson joined the podcast “Industry Insights - The AFM Podcast” to discuss the state of digital marketing amongst distributors and exhibitors today, highlighting the importance of behavioral audience data, and explaining what we have to offer. Listen now: Interested to discuss more about how our tech can help your film promotions towards […]

Film Distribution Cinemas

Ben Johnson

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27 October 2022

The KPIs You Can Use To 2x Your Box Office Target

WINNING AUDIENCES IN POLAND: KPIS AND BENCHMARKS TO MATCH CAMPAIGN PERFOMANCE TO BOX OFFICE OUTCOMES

Tracking audience engagement and ticketing demand can give a good prediction about Box office openings for your film ahead of its release. Gruvi is building tools that track audience engagement and predict ticket sales from your marketing activities. You can read an introduction to our tools and to this case study here. You can also book […]

Ben Johnson

•

27 October 2022

That's Entertainment Show 102: Mainstream Cinemas Welcome Netflix

MAINSTREAM CINEMAS WELCOME NETFLIX

In this week’s show we consider why Netflix is turning to cinemas to launch its next big movie, and why those exhibitors are willing to play it. Watch now: That’s Entertainment Show 102.

"That's Entertainment" News Show

Ben Johnson

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26 October 2022

The KPIs You Can Use To 2x Your Box Office Target

DON'T RELY ON GUESSWORK: KNOW IF YOUR FILM WILL MEET BOX OFFICE TARGETS 2 WEEKS PRIOR TO RELEASE

Tracking audience engagement and ticketing demand can give a good prediction about Box office openings for your film ahead of its release. Gruvi is building tools that track audience engagement and predict ticket sales from your marketing activities. Read on to learn more about our tools. You can also book a meeting with us here to discuss […]

Ben Johnson

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26 October 2022

Top Gun Maverick

MULTIPLEX CINEMA CHAIN LEVERAGES BEHAVIOURAL DATA TO DOUBLE IMAX TICKET SALES FOR TOP GUN: MAVERICK

Gruvi worked with a multinational cinema chain to help them maximise the value of Top Gun: Maverick theatrical releases in their IMAX screen. By retargeting audiences that have previously purchased, or shown an interest in purchasing IMAX tickets, we achieved $21.28 return for every $1 spent on advertising. We were then able to use these […]

Ben Johnson

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10 October 2022

Gruvi Weekly Digest 94 – EU Cinema Attendance Thrives