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planning your film marketing

Strategic Spotlight: Building a Powerful Film Marketing Plan

In cinema, storytelling takes the spotlight, but a film marketing plan casts the light upon your creation. It's the art of promotion, the science of audience engagement, and the key to making your cinematic masterpiece shine. In today's digital age, where every narrative competes for its moment in the limelight, a well-crafted marketing plan is […]

Movie Marketing

Paolo

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21 September 2023

Barbie-image

Gruvi data shows “Barbie” owns the highest pre-sale tickets for any 2023, so far

Gruvi collaborated with a cinema chain in Australia to track demand and conversions for the “Barbie” movie, comparing it to benchmarks established over years of analysing distributor & exhibitor website data. Gruvi’s expert data team have developed advanced cinema analytics, meaning we’re helping exhibitors understand their customers’ journey, from the moment they interact with an […]

Case Studies Cinemas

Lee Shelton

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15 September 2023

movie marketing budget

Movie Marketing Budget 101: Where To Get Your Funds and How To Spend It Wisely

How much do production companies shell out for their movie marketing budget? Do they really spend hundreds of millions on just marketing alone? Well, for big-name studios like Marvel, money just flows right into their hands. They spent north of $356 million to produce the hit superhero film Avengers: Endgame, then invested $200 million more […]

Movie Marketing

Paolo

•

7 July 2023

independent film marketing

6 Independent Film Marketing Strategies That Work in the Digital Age

Over 90% of independent films don't get shown in mainstream theaters. It's a good thing that there are other ways to launch your film to greater heights if you market it the right way. For a movie to make an enormous profit, the typical route would be to cast global stars, raise a vast budget, […]

Movie Marketing

Paolo

•

21 June 2023

movie marketing campaigns

Top 5 Movie Marketing Campaigns of All-Time: Key Elements of Success

Creative movie marketing campaigns can be the differentiating factor between a box office hit and a failure. For example, did you know that Marvel Studios shelled out more than $200 million in marketing the superhero movie, Avengers: Endgame? That's double the average cost of making a big-budget movie in Hollywood, which tells you how even […]

Movie Marketing

Paolo

•

6 June 2023

CineEurope 2023 - Unleash the Power of Your Cinema's Audience Data

Cinemas control the most valuable audience data in our industry, crucial for making intelligent business decisions that drive box office revenue. Your website collects this strategic resource, which is as powerful as any database from Netflix in determining moviegoers' choices. With online ticketing projected to grow to $7.5 billion by 2027, it's essential to rethink […]

Ben Johnson

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28 May 2023