Netflix misses Q1 subscriber targets but hits financial forecast

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Gruvi worked with The Atlantic to expand the audience for their first VOD release. We were give one simple caveat: the ongoing budget for our digital ad campaign would only be approved if the client saw a Return On Investment in terms of actual sales.

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Gruvi worked with The Atlantic to expand the audience for their first VOD release. We were give one simple caveat: the ongoing budget for our digital ad campaign would only be approved if the client saw a Return On Investment in terms of actual sales.

Introduction

Gruvi was employed by The Atlantic to promote their first documentary feature “White Noise” (about alt-right activists) by running a campaign which focused on generating sales across two major streaming platforms, Amazon and iTunes.

This project was undertaken with a very clear brief from the client: the ongoing media spend would ONLY continue to be approved if Gruvi could demonstrate the campaign was generating actual sales on Apple and Amazon, via our real time tracking and sales reporting systems.

Key findings

At a time when every film’s marketing budget needs to work as hard & cost effectively as possible, Gruvi can reach & convert genuinely interested audiences at a remarkably cost effective price.

Targeting by behaviour is effective and can help expand the audience reach beyond interest-based or big-brand-following.

Tracking sales in real-time in order to understand the Return On Investment is essential to a PVOD release: partnering with an aggregator such as ODMedia that can provide producers and distributors with that transparency is key.