Audience Engaging Images — The Internet Economy — Video Games Aiding Research — Evolution of Music

Gruvi Weekly Digest #28?—?A weekly catch up on what we found interesting at Gruvi.

As usual, we’ve kept an eye out for some of the most interesting news in entertaining and tech this week. In the internet economy, risk is lurking around all corners, but so do big rewards for some of those who dare to take the leap. Innovating can help boost your business- like in the case of Netflix who have found the magic mix between audience data and creative. It can also help society as a whole- who would have thought video games can help find cures for debilitating diseases?If you’d like to make sure you don’t miss any of our Weekly Digests subscribe to the publication here.
Ben, CEO
The Power Of A Picture via media.netflix.com
Netflix are well underway with mixing their audience data and creative. They understand well matched images used to represent content, significantly increasing overall streaming hours and engagement from their users.
Matt, Operations Lead
The Internet Economy via medium.com
An interesting article about interdependence in the internet economy, how that interdependence has the potential to threaten the internet giants, and how the rise of new technologies could disrupt the existing system.
Mirona, Gruvi’s Go Getter
Video gamers solve a biological puzzle that has stumped scientists for years via Aeon Videos
Think it’s all fun and games? Think again! Backed by a clever concept, video games players can now help researchers and implement solutions to make us healthier and happier.
Johnny, Lead Developer
How Music Taste Evolved via polygraph.cool
Feeling nostalgic? Want to be reminded of that song that made your ears it’s parasitic nest for the summer of 1999? Feel like cringing to the sound of the songs you can’t believe reached the top of the charts? Polygraph’s got you covered.
Franco, Digital Designer
Be Innovative Without Losing Your Audience via inkbotdesign.com
“In all forms of innovation, the danger (and the thrill) lies in the fact that beforehand you don’t know if you’re going to succeed. After all, the entire point is to take your design into territory that hasn’t been explored before?—?but that means that you don’t always know what’s going to happen. And then there is an element of risk involved. You’ve got to be prepared for that.”
Read our report on the pros and cons of Screening Room:
Movies Should Be Seen?—?How Screening Room Is Challenging the way Hollywood works
Check out the what we have learned about audience targeting in one of our recent campaigns:
Know Thy Audience: Marketing the Horror Film IT FOLLOWS

If you would like to know more CONTACT US