However, it seems unlikely that the studios and leading independent distributors will continue to use PVOD to launch their key titles once cinemas are up & running once again. The on-going importance of the Box Office dollar in maximising subsequent revenues downstream is well known: a recent study commissioned by NATO showed that “home sales benefit proportionally even more than theatrical when a movie runs longer in theatres”, and European distributors recently confirmed once again that "online success is still heavily linked to successful physical release".
The only answer for those of you currently forced to skip the theatrical window is to treat your On Demand releases like theatrical ones. An On Demand campaign with Gruvi offers three key benefits:
The unique data we can supply on your actual consumers will have value downstream
Our ability to track that specific target audience can translate into sales, with a cost per conversion rate as low as €0.13
Our ability to drive significant numbers of new customers to key VOD platforms