Snapchat API — Binge Scale — Snapchat Again — The Perils of Redesign — The Future of GoPro
Gruvi Weekly Digest #33 — A weekly catch up on what we found interesting at Gruvi.
This week’s reads are all about growing pains. From advertising, to film distribution, to GoPro, entire industries, companies, products and services are forced to take a step back, breathe in, and rethink their strategy. There might be some Netflix, but there’s definitely no chill.
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Snapchat’s ads API is out and it looks really interesting, proving three is never a crowd. I am very interested to see how Google, Twitter and Facebook respond to the creative and video orientated platform.
Matt, Operations Lead
Netflix has developed a “Binge Scale” for their content, which measures the rate at which people consume a series. The resulting programmes deemed “savour” or “devour” aren’t themselves surprising, but what is pretty neat is that Netflix are looking to use this data to suggest content to customers based on their mood.
Mirona, Gruvi’s Go Getter
Speaking of Snapchat.. “the truth is that video games and Snapchat are cannibalizing theatrical releases right now”.
Franco, Digital Designer
In this article, Icons8 shares their failures after redesigning one of their services, and lost 47% of its users in the process.
Johnny, Lead Developer
Being flexible and open to new ideas is the key for staying in the game. Like many other companies, GoPro is learning to reinvent itself.
What can be done about online piracy? Here’s our take:
Read our report on the pros and cons of Screening Room:
Check out the what we have learned about audience targeting in one of our recent campaigns:
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