The Victims of Windowing // Who Killed Gawker? // SaaS Marketing // The Physics of Gymnastics

Gruvi Weekly Digest #36 — A weekly catch up on what we found interesting at Gruvi.
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Ben, CEO
U.K. Distributor Metrodome Declared Insolvent, Seeks Protection From Creditors | Variety
This is sad news – Jezz Vernon was one of my first contacts in the film business when I began 12 years ago.
Metrodome’s troubled state reflects that of many smaller independent distributors, who are being forced to walk a tight-rope every time they release a pic. Exhibitors continue to refuse to allow release windows to be collapsed, so denying distributors the chance to release films in theaters and on-demand at the same time. If they could do this, they would maximize returns from their advertising and publicity campaigns, which might be enough to keep them afloat. This kind of says it all about how crazy todays windowing system is.

Johnny, Lead Developer
Never Mind Peter Thiel. Gawker Killed Itself | AdAge
A whole lot of #content has been flowing regarding Gawker’s demise. If the tone of most of what’s been hitting you was fawning, melancholy and funeral-pyre-long-live-the-king-like, then here’s Simon Dumenco with a different perspective.

Franco, Digital Designer
We Watched Users Browse SaaS Marketing Sites for 1,800 Minutes and Here’s What We Learned | Appcues
In the most comprehensive look at SaaS home pages to date, Appcues studied 30 different SaaS websites through 90 different user interactions. They analysed videos in order to understand what makes for a successful visit to a homepage.

Mirona, Marketing Lead
Is Simone Biles really unbeatable? Breaking down the physics behind her gymnastics | Qz
Yes, I know, the Olympics are over. But Simone Biles’ star is shining bright and her borderline impossible tricks were a huge part of what kept audiences glued to screens and engaged with the event in Rio. This article provides a plain speak explanation of the science behind all those jumps and twists that have left us all in awe- while also diving into how such athletic performances have a deeper meaning, in helping us understand movement.. . .
Is your Snapchat strategy ready? Here’s why we think it should be:
What’s your Snapchat Strategy?
What can be done about online piracy? Here’s our take:
Online Piracy?—?Why do people illegally torrent and download movies and what should be done about it
Read our report on the pros and cons of Screening Room:
Movies Should Be Seen?—?How Screening Room Is Challenging the way Hollywood works

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