NIELSEN STATS CRISIS HIGHLIGHTS NEED FOR BETTER AUDIENCE DATA

Nilesen Stats Crisis Highlights Need For Better Audience Data
Nick Adams
Updated on 25/03/2022

In our latest show Ben takes a critical look at the failings of the Nielsen TV audience tracking system and considers what could replace it as streaming video continues to draw more & more viewers.

 

 
Tags
Share this article
Nilesen Stats Crisis Highlights Need For Better Audience Data
crossmenu