Series Festival in Cannes // Viewing Habits // A24 Mystery Release // Soccer Rebranding // Digital
Gruvi Weekly Digest #51—?A weekly catch up on what we found interesting at Gruvi.
After news broke that the Cannes film festival will be lending its clout to series in a new festival, the organizers announce a partnerships with one of the major European players in the field. It remains to be seen if this event will just be a confirmation of established creators or it will provide the opportunity for discovery. What is sure is that this raises yet another signal that the popularity of series is the biggest threat faced by film distributors.
Stephen, Innovation Director
The image of the family sitting down in front of the TV is a thing of the past. Recent research from Clusters highlights a growing trend to isolated viewing and more select watching. How can traditional cross promotion work in the new environment?
Mirona, Marketing Lead
In a surprise move, A24, still the coolest kid on the distributors’ block, picked up a short film. The story fits like a glove with the company’s knack for extraordinary stories and they are also putting their touch on an online marketing campaign that stirred a lot of excitement and anticipation.
Franco, Digital Designer
Brand New: New Logo and Identity for Juventus by Interbrand | Under Consideration
One of the most famous and successful teams in football history, Juventus, introduced a new logo and identity. The result breaks the convention and tradition of football logos with shield/crest/badge, but at the same time making many fans angry with the innovation. This article presents an overview on the design decisions for the new brand.
Johnny, Lead Developer
“At a time when most Salvadorans lacked running water—let alone electricity, computers or internet access—El Faro was the first publication in Latin America to exist only on the Web.” This story of El Faro and the crime ridden El Salvador is a reminder of both the importance and the flaws of journalism.
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