• Ben Johnson

Series Festival in Cannes // Viewing Habits // A24 Mystery Release // Soccer Rebranding // Digital


Gruvi Weekly Digest #51—?A weekly catch up on what we found interesting at Gruvi.






Ben, CEO


French Pay TV Giant Canal Plus Backs First Edition of Cannes’s International Series Festival | Variety

After news broke that the Cannes film festival will be lending its clout to series in a new festival, the organizers announce a partnerships with one of the major European players in the field. It remains to be seen if this event will just be a confirmation of established creators or it will provide the opportunity for discovery. What is sure is that this raises yet another signal that the popularity of series is the biggest threat faced by film distributors.






Stephen, Innovation Director


When it comes to watching favorite shows, viewers prefer to go it alone | The Drum

The image of the family sitting down in front of the TV is a thing of the past. Recent research from Clusters highlights a growing trend to isolated viewing and more select watching. How can traditional cross promotion work in the new environment?






Mirona, Marketing Lead


A24’s Mystery Project Discovered to Be Futuristic Japanese Short ‘Toru’ Heading to Sundance | Indiewire

In a surprise move, A24, still the coolest kid on the distributors’ block, picked up a short film. The story fits like a glove with the company’s knack for extraordinary stories and they are also putting their touch on an online marketing campaign that stirred a lot of excitement and anticipation.






Franco, Digital Designer


Brand New: New Logo and Identity for Juventus by Interbrand | Under Consideration

One of the most famous and successful teams in football history, Juventus, introduced a new logo and identity. The result breaks the convention and tradition of football logos with shield/crest/badge, but at the same time making many fans angry with the innovation. This article presents an overview on the design decisions for the new brand.






Johnny, Lead Developer


A light in the underworld | CJR

“At a time when most Salvadorans lacked running water—let alone electricity, computers or internet access—El Faro was the first publication in Latin America to exist only on the Web.” This story of El Faro and the crime ridden El Salvador is a reminder of both the importance and the flaws of journalism.

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Here are some other things we’ve written about:


The Challenges and Opportunities of Bitcoin for the Entertainment Industry


The Separation of Church and State in Digital Marketing


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