WhatsApp // Design Testing at Netflix // Headlines // The Perfume Ad Everybody Can’t Stop Watching

The Perfume Ad Everybody Can’t Stop Watching
Ben Johnson
Updated on 18/10/2022

Gruvi Weekly Digest #37?— A weekly catch up on what we found interesting at Gruvi.
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Ben, CEO
Bummer! WhatsApp Confirms That Your Number Would Be Shared With Facebook Whether You Like It Or Not | Trak.in
Let’s face it- it was only a matter of time.

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Franco, Digital Designer

In this talk, Anna Blaylock from the Netflix Design Team shares a detailed overview of the design testing process at Netflix. Anna looks at how Netflix encourages new users to join the service, and how it becomes increasingly personalised as you use it.

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Mirona, Marketing Lead
How Headlines Change the Way We Think | The New Yorker
One of the most talked-about stories of the week is Facebook deciding to rely fully on an algorithm for ‘Trending Topics’ (and the debacle that created). In this context, and given its recently announced efforts to reduce clickbait, Maria Konnikova’s 2014 article for The New Yorker seems even more relevant now.

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Johnny, Lead Developer
Spike Jonze Just Directed the Most Insane Perfume Commercial Ever | No Film School
No long form meditation or enlightened think-piece #content this week. Just a freakout perfume advertisement courtesy of Spike Jonze.
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Read our report on the pros and cons of Screening Room:
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The Perfume Ad Everybody Can’t Stop Watching
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