Marketing Audit your Movie Theater's Website

Gruvi will thoroughly review of your cinema's website, including the box office systems, CRM, Websites & Apps, Google Analytics, Google Ads, and Tagging structures. This marketing systems research will identify existing strengths & weaknesses in your marketing mix and how your tech stack works with social media channels and other forms of movie theater marketing. Optimizing this setup will allow you to dramatically improve how you advertise, track, and collect audience behavioral data for future movie theater marketing strategy and advertising campaigns to potential consumers.

We will also advise you on how to prepare for the coming changes that are coming in mid-2023 with the dysregulation of third-party pixels referred to as the Cookieless World. Movie theater marketing is set to change significantly; we can help you make the most of advertising your play week of movies.

Audience Behavioral Targeting

The audit will reveal how your systems can unlock Audience Behavioral data, giving you the same advertising and marketing power as the streaming services database have. Knowing how moviegoers and your existing customers behave will allow you to attract new customers and create content to reach & monetize other new movie audiences. This will enable you to develop creative ways to target potential customers on any social media platform and visualize your audiences by demographics (such as age group and location) and behavior around specific movie titles or genres.

Advertising to Movie Going Audiences

Social Players
Showtimes Banners

Use these tools to put your movie theater messages and point of sale where your cinema audiences engage the most: in their social media channels. Our widgets work alongside the promoted video on Facebook, Instagram, Snap, TikTok, and Twitter, where they serve cinema showtimes listings, film ticketing options for the week, film trailers, and much more directly into the newsfeed.

Facebook
Twitter
Snapchat
TikTok
Instagram
Cross-promotion

Use advanced movie theater marketing strategy – display movie theater showtimes, promotional information, and film trailers when the user interacts with a video ad while using the Facebook Mobile App.

Features
  • Video
  • Showtimes
  • Quiz
  • Gallery
  • Synopsis
Support
    Desktop
    Tablet
    Mobile
Technology
  • HTML5

Highlights our localized movie theater showtimes listings for all your movies and allows users to search and view a range of movie video content from your cinema play week.

Features
  • Video
  • Showtimes
  • Quiz
  • Gallery
  • Synopsis
Support
    Desktop
    Tablet
    Mobile
Technology
  • HTML5

Gruvi’s format for Snap advertising couples an attention-grabbing top snap with movie theater showtimes, allowing users to explore movie theaters and book movie tickets in an experience fully customizable according to the cinema brand.

Features
  • Video
  • Showtimes
  • Quiz
  • Gallery
  • Synopsis
Support
    Desktop
    Tablet
    Mobile
Technology
  • HTML5

Part of your younger audience is most likely on TikTok. Reach these potential customers directly in their feed and engage them with movies, cinema showtimes, and film trailers to inform them of what you have at each of your movie theaters.

Features
  • Video
  • Showtimes
  • Quiz
  • Gallery
  • Synopsis
Support
    Desktop
    Tablet
    Mobile
Technology
  • HTML5

Great for targeting a female audience, Gruvi’s Instagram ad unit is built around showtimes listings, with movie trailers allowing your audiences to browse through your weekly cinema promotions and see what time movies are on and buy tickets.

Features
  • Video
  • Showtimes
  • Quiz
  • Gallery
  • Synopsis
Support
    Desktop
    Tablet
    Mobile
Technology
  • HTML5

Are you working with multiple films? Gruvi's players can host multiple trailers allowing your audiences to explore your 'play week' and their showtimes.

Features
  • Video
Support
    Mobile
Technology
  • HTML5

Want to reach your audiences outside of social media for your movie theater? Gruvi’s widgets can adapt to any video-friendly desktop or mobile format to reach audiences programmatically on publishers' sites and apps across the internet. As a certified rich-media vendor, the Gruvi platform auto-generates rich media banners for web/ mobile display and mobile apps in a variety of formats. These banners include video and showtimes, ticketing, etc. Available as click-to-play or auto-start with roll-over audio.

Supported formats

Banner examples

300 x 600
300 x 250
320x320

Performance Media Buying

We can reach potential moviegoers and movie fans on any device, via any social media platform on the web and mobile media. Campaigns can be delivered programmatically or through managed placement, exploiting video, still images, or keywords. All ad executions are monitored in real time to minimize wasted spending and maximize awareness & sales via your online box office systems.

The Audience Project

TAP is an audience data platform that is central to movie theater marketing operations. It fuels film and brand advertising campaigns with data taken from transactions on a cinema's website/app and can boost a campaign's performance by 3 to 5 X. Utilise the power of TAP to leverage the relationships you have with distributors: make them aware of the marketing power of your audiences.

The Audience Project

Reporting Success in Realtime

Live tracking dashboards allow you to view - in real-time - how a campaign is progressing, giving you an up-to-the-second perspective on audience engagement and ticket sales. Track your campaign against media plan benchmarks to sell more effectively, with an absolute minimum of wastage of marketing dollars.

Ready to discuss about your next movie release?

Book a 30 min free consultation

Consultation Icon

Frequently Asked Questions

What's the first step in improving my site's Audience data capture capabilities?

Most cinema sites are built with the user experience in mind and many other capabilities to meet the various business demands of third-party integrations with ticketing providers, etc. Unfortunately, it's widespread for developers to overlook the website structure and code necessary for properly integrating Google Analytics, Google Tag Manager, and the data layers these services rely on.
Our first step is to audit your marketing stack from 3rd party suppliers to the website itself, and from that report, we will be able to identify the needs of your dev team to focus on to bring the site up to the gold level of ad operations.

Can an audit also include overviewing of how we use social media and other advertising channels?

Put simply, yes. As part of the audit, we will require access to your ad channels to explore how you have been using platforms like Facebook and Google in the past. We will also check to see that they are properly integrated with the work of your site. If we spot anomalies or things that need to be fixed we can supply a project plan that will dovetail into the audit and create a report that we will provide to your developers.

What if I don’t know how to run Facebook/ Instagram/ Snapchat advertising?

Gruvi not only builds marketing tools, but also manages the media buy on social media channels and across the web, with programmatic buying. Our team is on top of the newest ad formats, and we're constantly reviewing the performance of ads using our tools to ensure great reach and engagement.

Where does the audience data sit?

All audience data analysis we conduct is non-personally identifiable data points taken from the pixels that operate within the data layer that we construct for you after the audit. These data points are stored within TAP, our MarTech platform, where machine learning algorithms process them to visualize audience behaviors for analysis and advanced media planning.

What are some movie theater marketing ideas to move my business in the right direction starting today?

  • Attract Customers: To entice moviegoers, leverage creative and engaging campaigns that showcase the memorable experience your cinemas offer. Consider promotions, discounts, or loyalty programs to incentivize customers.
  • Big Screen Appeal: Highlight the allure of the big screen experience. Emphasize the immersive visuals, superior audio quality, and the magic of watching movies on a larger-than-life screen.
  • Cater to Small Businesses: Partner with local businesses to create win-win collaborations. Offer special screenings or advertising opportunities to small businesses, fostering community engagement and expanding your customer base.
  • Reach Customers Strategically: Utilize targeted advertising campaigns to reach potential customers. Leverage online platforms, social media, and search engine optimization (SEO) techniques to ensure your cinemas are visible to the right audience.
  • Engage Customers: Encourage feedback and reviews from customers to build a positive reputation. Engage with your audience on social media platforms, respond to inquiries promptly, develop a loyalty program, and create a sense of community around your cinemas.
  • Theater-specific Ads: Design compelling advertisements that showcase the unique features of your theaters. Highlight comfortable seating, state-of-the-art technology, and an exceptional movie-watching experience to differentiate yourself from competitors.
Cinema Marketing Strategy
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