What's the first step in improving my site's Audience data capture capabilities?
Most cinema sites are built with the user experience in mind and many other capabilities to meet the various business demands of third-party integrations with ticketing providers, etc. Unfortunately, it's widespread for developers to overlook the website structure and code necessary for properly integrating Google Analytics, Google Tag Manager, and the data layers these services rely on.
Our first step is to audit your marketing stack from 3rd party suppliers to the website itself, and from that report, we will be able to identify the needs of your dev team to focus on to bring the site up to the gold level of ad operations.
Can an audit also include overviewing of how we use social media and other advertising channels?
Put simply, yes. As part of the audit, we will require access to your ad channels to explore how you have been using platforms like Facebook and Google in the past. We will also check to see that they are properly integrated with the work of your site. If we spot anomalies or things that need to be fixed we can supply a project plan that will dovetail into the audit and create a report that we will provide to your developers.
What if I don’t know how to run Facebook/ Instagram/ Snapchat advertising?
Gruvi not only builds marketing tools, but also manages the media buy on social media channels and across the web, with programmatic buying. Our team is on top of the newest ad formats, and we're constantly reviewing the performance of ads using our tools to ensure great reach and engagement.
Where does the audience data sit?
All audience data analysis we conduct is non-personally identifiable data points taken from the pixels that operate within the data layer that we construct for you after the audit. These data points are stored within TAP, our MarTech platform, where machine learning algorithms process them to visualize audience behaviors for analysis and advanced media planning.
What are some movie theater marketing ideas to move my business in the right direction starting today?
- Attract Customers: To entice moviegoers, leverage creative and engaging campaigns that showcase the memorable experience your cinemas offer. Consider promotions, discounts, or loyalty programs to incentivize customers.
- Big Screen Appeal: Highlight the allure of the big screen experience. Emphasize the immersive visuals, superior audio quality, and the magic of watching movies on a larger-than-life screen.
- Cater to Small Businesses: Partner with local businesses to create win-win collaborations. Offer special screenings or advertising opportunities to small businesses, fostering community engagement and expanding your customer base.
- Reach Customers Strategically: Utilize targeted advertising campaigns to reach potential customers. Leverage online platforms, social media, and search engine optimization (SEO) techniques to ensure your cinemas are visible to the right audience.
- Engage Customers: Encourage feedback and reviews from customers to build a positive reputation. Engage with your audience on social media platforms, respond to inquiries promptly, develop a loyalty program, and create a sense of community around your cinemas.
- Theater-specific Ads: Design compelling advertisements that showcase the unique features of your theaters. Highlight comfortable seating, state-of-the-art technology, and an exceptional movie-watching experience to differentiate yourself from competitors.