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VOD MARKETING

Grow Your Digital Audience With Our VOD Marketing Concepts

Video On Demand has seen phenomenal growth over the past two years, but as consumers are increasingly overwhelmed with choices how can you ensure your customer base continues to grow?  Gruvi is a VOD marketing tech platform dedicated to generating VOD transactions from digital film audiences.
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Comprehensive Site Audit

Gruvi will undertake a detailed review of your streaming video platform, CRM, Google Analytics, and Tagging structures. This will highlight how you can capture & exploit your subscribers’ unique behavioral data. Knowing exactly how your current customers interact with your streaming platform and content will allow you to reach & monetise new subscribers. Those unique sets of audience behavioural data potentially give you the same marketing power as Netflix!

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Identify & Convert New Audiences

Combine your unique first party audience data with our martech, and exploit our knowledge accrued from  3,000+ film campaigns.  Use combined datasets to prospect new audiences with “lookalike” target audiences based on your subscribers' behaviour. Campaigns can incorporate online video, still images or keywords, delivered programmatically or via managed placements. Reach your target audience on any social media platform, via any device. Monitor all ads in real time and gauge success against predetermined campaign milestones to minimise wastage and maximise awareness & sales. 

Martech

Cross-promote several movies or shows simultaneously: save media costs and understand audience interactions with your titles before they decide to visit/revisit your VOD platform.

MARKETING TECHNOLOGY FOR VOD SERVICES

Social Players
Content Banners

Put your messages and your point of sale where your audiences engage the most: in their newsfeed. Gruvi’s social widgets work alongside the promoted stream video on Facebook, Instagram, Snapchat, and Twitter, where they serve most landing page important features (such as movie showtimes and ticketing to quizzes and much more) directly into the newsfeed.

Facebook
Twitter
Snapchat
TikTok
Instagram

The Facebook player allows you to create playlists that include the hottest titles within your catalog and stream this advertising video content directly into the advertising experience on the mobile app newsfeed.

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  • HTML5

Create advertising playlists that include your hottest titles within your catalogue and stream them directly into Twitter's feed.

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 Snap Ads couples an attention-grabbing top snap with  playlist that includes your hottest titles within your catalogue

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The Gruvi TikTok includes all the important features of the landing page, including the ability to cross promote other titles in the catalogue.

Features
  • Video
  • Showtimes
  • Quiz
  • Gallery
  • Synopsis
Support
    Desktop
    Tablet
    Mobile
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  • HTML5

The Facebook player allows you to create playlists that include your hottest titles within your catalogue and stream them directly into the advertising experience on mobile app newsfeed.

Features
  • Video
  • Showtimes
  • Quiz
  • Gallery
  • Synopsis
Support
    Desktop
    Tablet
    Mobile
Technology
  • HTML5

Want to reach your audiences outside of social media? Gruvi’s widgets can adapt to any video-friendly desktop or mobile devices format to reach audiences programmatically on publishers' sites and apps across the internet.  As a certified rich-media vendor, Gruvi's platform auto-generates rich media banners for web & mobile display and mobile & Smart TV apps in various formats. These banners include online video content and showtimes, ticketing, etc. Available as click-to-play or auto-start with rollover audio.

Supported formats

Banner examples

300 x 600
300 x 250
320x320

Use Predetermined Benchmarks To Gauge Success

Our performance benchmarks set predictive & trackable campaign targets, including Return on Advertising Spend (R.O.A.S.) and Customer Lifetime Value.  All video on demand marketing activities are tracked in realtime and include reports on R.O.A.S.

The Audience Project

The Audience Project (TAP) is Gruvi's bespoke data platform.  It connects audience behavioral data from cinema & digital film sales/interests with an SVOD site's advertising campaign, exploiting the consumer's proven interest in relevant titles/genres available on the platform.  Exploiting such behavioral audience data boosts campaign performances by 3 to 5 X.

Go to THE AUDIENCE PROJECT
Audience Data Platform

Tracking Growth

Reporting dashboards provide essential information. on how your campaigns are performing in real-time with up to the second perspective on valuable KPIs such as churn rates, costs per user acquisition, and other essential audience engagement stats. Track your campaign against media plan benchmarks, creative plans, and audience behavioral target groups you define from your first-party data to grow your user base effectively, with the minimum of wastage.

Combat User Fatigue

Video on Demand VOD has seen phenomenal growth in the last two years, as PVOD revenue saw a plus twenty percent increase in 2021 to reach $30 billion. But there is an inevitable limit to the number of PVOD titles an individual will pay for post-COVID: how can you ensure digital consumers continue to generate revenue from your titles?

GO TO THE AUDIENCE CALCULATOR

Identify & Convert Your New Target Audiences

Combine your unique first-party audience data in the cookieless world with our martech: exploit knowledge from over 3,000 film campaigns and target specific audience segments for all movie genres and styles. Use combined datasets for prospecting new audiences by modeling further “lookalike” target audiences based on their behaviors.

These processes were followed for our U.S. client Alamo On Demand. Data was collected based on users’ movie preferences & buying behavior and the client’s existing database. The VOD marketing strategy delivered 546K new users who delivered the same levels of interactivity as the client’s long-established organic user base.

Go to THE AUDIENCE PROJECT

Martech

Exploit the unique video streaming marketing opportunities our bespoke Martech offers; cross-promote multiple titles simultaneously.  These marketing tools will maximize your media spend and enable you to understand consumer interactions with your various titles before those individuals decide to spend money on one or more of your products.

Set Predetermined Benchmarks And Use Then To Gauge Success

Performance benchmarks are agreed upon with the client before the launch of a campaign.  They are used to set predictive and trackable campaign targets, which can be measured in real-time as the campaign progresses. These include Return on Advertising Spend and Customer Lifetime Value.

The Audience Project (TAP)

Developed by Gruvi, The Audience Project (TAP) is a bespoke data platform that tracks audience behavioral data from all relevant commercial transactions, including previous PVOD/EST activities and cinema ticket purchases. It then connects this data with the specific titles included in a PVOD client's campaign - exploiting behavioral data can boost campaign performance by 3 to 5 X. 

Go to THE AUDIENCE PROJECT
VOD Marketing
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Frequently Asked Questions

What if I don’t know how to run Facebook/ Instagram/ Snapchat advertising?

Gruvi builds marketing tools and manages media buy on social media channels and across the web with programmatic buying. Our team is on top of the newest ad formats, and we're constantly reviewing our tools' performance to ensure great reach and engagement.

How can VOD marketing help my VOD platform reach niche audiences?

VOD marketing allows content creators to target digital content to specific demographics and niche audiences more precisely. By utilizing advanced targeting options available on digital advertising platforms, content can be promoted to users with particular interests, ensuring that it reaches the most relevant audience and increasing the chances of engagement and conversions.

What are some metrics to track in Video-On-Demand marketing campaigns?

When evaluating the success of VOD marketing campaigns, it is essential to track key metrics such as the number of views, engagement rates, conversion rates (e.g., subscriptions or purchases), average stream content watch time, customer feedback, and churn rate. These metrics help measure marketing efforts' effectiveness and provide optimization insights.

How can VOD promotion help increase user engagement and retention on my streaming services platform?

VOD promotion strategies play a crucial role in enhancing user engagement and retention on your VOD platform. By implementing personalized recommendations, creating curated playlists or collections, and regularly updating titles, you can keep users engaged, make them watch video content, and encourage them to continue using your VOD platform. Additionally, leveraging targeted email marketing campaigns and loyalty programs can help foster a sense of online community and loyalty among your users.

What are some effective strategies for expanding the subscriber base on my VOD platform?

Expanding your subscriber base requires a comprehensive approach. Consider partnering with content creators or production studios to offer exclusive content or early access. Implement targeted advertising campaigns on social media platforms to reach potential subscribers. Focus on optimizing the user experience by providing a seamless interface, intuitive navigation, and personalized content recommendations. Additionally, you can offer flexible pricing options and free trial periods. This will entice new users to subscribe to your Subscription VOD or Transactional VOD platform.

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