The question on every entertainment film marketer's lips is “How do I reach my potential audience in this busy connected world and persuade them to try my content?" The Audience Project (TAP) is an audience data platform that sifts through movie audience demographics and film audience behavioral data to identify the fans who will buy cinema tickets.
We bring a deep understanding of the entertainment business and technology, with a team that helps bring focus and clarity to your problems and opportunities, and we know that it's never one-size-fits-all in the film industry.
From strategy to execution, TAP solves difficult film audience marketing challenges by delivering a best-in-class data warehouse, analytics, and automation that radically improves your marketing to optimise every penny spent.
Access your film target audience demographic information and understand where and when they last purchased a movie ticket or stream.
Audiences are indexed based on current consumer habits (last 90 days) to form the foundation of a thorough market research.
Film audience behavior is then analyzed and categorized to identify and visualise the proper target audience group and their expected rates to buy tickets for the cinema.
Enabling you to access film audiences that are 3-5 times more willing to buy your movie tickets or streams.
From automated film media planning that includes outcome predictions based on variables such as weather, time of year, location, etc. through to enriching data in your own film data warehouse to generate custom and lookalike film audiences of known buyers. TAP is a codeless, fully automated analytics and augmented business intelligence solution dedicated to understanding the film audience to generate meaningful insights and drive better business outcomes with less time, energy, and resources for your film marketing.
Easily integrate your websites, apps and players and your digital ads to build the ultimate audience data collection tool to track your audiences by their online behavioral pinpoint the potential film buyer with minimum waste.
Advanced media planning allows you to predict how your campaigns will perform by incorporating complex variables such as time, location, weather, etc. Being prepared for potential film outcomes takes the stress out of guessing.
Warehouse film audience data between campaigns, enrich it through machine learning and data science to tap into an audience network to significantly boost campaign performance by 3 to 5X.
Track performance in real-time based on the Key Performance Indicators set by the film media plan to help you make better decisions based on actual business intelligence.
Contact us to learn more about our human and business-first approach to solving your hardest product, technical, and data problems.