A poor opening night kills more than your profits in the business of film promotion! Gruvi is a film marketing tech platform dedicated to helping film distributors find their audiences online and then pushing those digital consumers to purchase actual cinema tickets while offering transparent accountability via measuring & tracking success across brand and performance campaigns.
Learn about your film's audiences drawing on our experience of over 3000 film campaigns to identify relevant demographics, interests, and most importantly the likelihood of purchase for major blockbusters as well as independent films. Developing a detailed picture of your audiences dramatically improves the effectiveness of your media planning for your digital marketing strategies and marketing campaigns.
Film marketers can take advantage of our advanced media planning to estimate benchmarks for the digital marketing campaigns potential which includes the predictions on the rates of meaningful engagement with the target audience on each channel to help guide your investments into movie advertising and promotion. Understanding where and how your target audience communicates and what interests them most allows you to effectively gauge how your budget and film marketing strategy will be in reaching and engaging them during the film's release.
Create the ultimate destination for your independent film or movie marketing campaigns, with Gruvi’s fully-responsive film marketing website. This technology is equipped with audience tracking tools to monitor and improve the media buy, and a raft of interactive features that take advantage of the film's promotional materials. These include geo-located showtimes, reminder functionality, watch/subscribe options, movie trailers, games, quizzes, galleries, and more.
Use the website as part of a PR or influencer outreach strategy. The Gruvi website is embeddable across a variety of platforms, to help enhance organic outreach efforts. No matter where the website is placed, all interactions are tracked in real time on the Gruvi Analytics Dashboard.
Make the full website available in the menu of your Facebook fan page, as a tab. Especially useful if you’re working with a bigger catalogue, it allows regular customers to access schedule information, links to ticketing or VOD at any time in your fan page menu.
Put your film promotion messages and your point of sale where your audiences engage the most: in the newsfeed of most major social media platforms. Gruvi’s social widgets work alongside the promoted video on Facebook, Instagram, Snap, Tiktok, and Twitter, where they serve most of the landing page features directly into the newsfeed allowing you to make the most of your social media strategy.
The Gruvi Facebook newsfeed player is an excellent tool for film marketing and distribution as it includes the movie trailer and the geolocated showtimes that display as the user interacts with the advertising in the Facebook Mobile App environment.
Gruvi’s Twitter ad player for film marketing highlights our geo-localised showtimes listings alongside the movie trailer once the user interacts with the advert in Twitter's feed.
Gruvi’s Snap Ads for film marketing couples an attention-grabbing top snap with movie showtimes, which allows the movie's target audience to explore cinemas and book tickets in an experience that's fully customizable according to movie poster artwork.
Gruvi's Tiktok player for film marketing is built around movie showtimes and movie trailers and works in a similar way to Snap and other social media platforms.
Gruvi’s Instagram ad for independent film promotion and marketing is built around showtimes listings and film trailers allowing you to display multiple trailers from the same movie.
Want to reach your audiences outside of social media? Gruvi’s widgets can adapt to any video friendly desktop or mobile format to reach audiences programmatically on publishers' sites and apps across the internet. As a certified rich-media vendor, the Gruvi platform auto-generates rich media banners for web/ mobile display and mobile apps in a variety of formats. These banners include video and showtimes, ticketing, etc. Available as click-to-play or auto-start with roll over audio.
Supported formats
Banner examples
Tracking dashboards monitor the potential for ticket sales at local theaters and the film's campaign success across social media platforms and display media during the film promotion. By tracking audience engagement in real-time you can check the progress of the film promotion across selected channels and monitor that against sales and engagement benchmarks set from the digital marketing plan. This allows you to make better decisions at each stage of the campaign based on real-time business intelligence the movie tracking dashboards display. For example, identifying which of your creative assets or which of your film audience groups are working best for the campaign and orientating the advertising to focus on these can massively improve performance for even the most niche of independent film.
From the film marketing plan, we can reach film audiences on any device, social media, or platform anywhere in the world. Campaigns can be images, video, or keyword orientated, and can also be delivered programmatically or through managed placement. Throughout the movie marketing campaign, we will keep a close eye on performance, to make sure no money is wasted and sales and awareness are maximised.
The film industry's greatest challenge is how to compete for attention in today's busy connected world, it's essential that film marketing activities across social media and display make the best use of the marketing budget so identifying the target audience early on in the films promotion helps guarantee your movie's success.
TAP is an audience data platform that connects audience behavioral data from commercial transactions on the relevant cinema sites to the film's digital marketing campaign, this helps you to target the right audience out of the gate. Behavioral data boost campaign performance by 3 to 5 X helping to guarantee your movie's commercial success at the film's premiere.
Film marketing is the way a filmmaker or film marketing team promotes or draws a wider audience to film promotion, film website or cinema premiere night. Most successful digital marketing campaigns rely on promotion and advertising the film throughout the production. Gruvi is different from most independent film marketing services as we specialize in all forms of entertainment content including movies, and we always try and attribute our advertising and film promotional work towards a ticket sale or a download or stream. Gruvi works across a range of feature films from major studios and independent productions.
To find the right angle and approach for an audience focused marketing strategy you can take advantage of Gruvi's Audience Insights team to review the conversations that are happening about your film's themes and topics. Helps build an accurate overview of what motivates your audience, how they communicate how many of them there are, and potentially where they are located. This knowledge is essential for your marketing strategy and your press releases.
Once you have identified the audience, TAP can automate the process of creating a dedicated media plan that showcases the costs of media, the appropriate channels, the benchmarks for engagement in order for you to establish the appropriate advertising budget. TAP can also highlight what other film companies and film distributors have worked on and the results they achieved at the box office. All this information is essential for developing a promotional strategy that's dedicated towards audience engagement movie ticket sales.
Once the film's social media campaign starts TAPs dashboards allow you to track progress in real-time, making the journey to success a real-time conversation about what needs to be emphasized in the digital marketing and what needs to be scaled back to save the budget.
The keystone to online film promotion is the movie trailer, key art (movie posters), clips, behind the scenes footage, and lobby stills that you typically find in a press release kit. Social networks campaigns. Influencer marketing. Internet advertising agencies. Web sites. blogs. Create Facebook and Instagram accounts. Marketing through the internet.
Gruvi is a full-stack movie marketing agency that manages the planning and the media buying on social media channels and across the web including programmatic buying for banners on desktop and mobile. Our team is on top of the newest ad formats and we’re constantly reviewing the performance of our tools to ensure not just great reach, but great engagement too.
We can use your trailer and other videos to create alternative edits for various digital platforms that will optimize ad performance and marketing efforts. This service is subject to quotation.
No, we can help, we realize that sometimes the production company has not provided you with the right artwork. We can edit your trailer/ teaser to fit the size and duration requirements for Instagram Stories and Snap. This service is included in the budget of campaigns that run on these channels.
All the creative elements of the campaign are submitted for review and approval by the client before going live. We follow all brand guidelines for your key art, video clips, campaign images, and film poster artwork. However, if you want to make changes we can look to accommodate them at no additional costs, to the extent that is possible within our templates.
We know advertising budgets can sometimes be tight so we incorporate a testing period in all the campaigns we run where we determine what creative works best with the target audience.
We’re champions of remote work and can run film campaigns anywhere in the world. You can always reach us by email or phone or meet us in person at film festivals and media conferences. Keep an eye on our social media to find out where we’re headed next!
The total budget depends on the number of people you are trying to reach & engage, and also on the country the campaign will run in - advertising costs differ between digital platforms and various territories. TAP allows us to provide detailed media planning. If you provide us with an estimated budget for a campaign, the press kit on the film that includes a movie trailer we will get back to you with a media plan detailing what we can achieve within that budget to help with your film's success.
Through the Gruvi Analytics Dashboard, you can monitor in real-time all aspects of the campaign across all channels. At the end of the campaign, we provide a Final Report which analyses all results and includes notes on highlights, along with recommendations for similar future campaigns that are designed to help your marketing efforts in the future.
Gruvi can use advertising tools created by third parties, but we are limited in how effectively we can track interaction rates with these tools. All of Gruvi's own tools incorporate tracking that is updated in real-time.
We can run an audit of your marketing stack that will review search engine optimisation, page load speeds, and audience data collection capabilities and how well these communicate to the advertising channels social media. This service is subject to quotation but is vital for the smooth running of all advertising operations and your film's successful launch at box office.
If you would like to handle the media buy in-house, you can purchase a technology license for Gruvi’s tools which include film showtimes that geolocate to the audience's location that help them find where the film is playing and when its next screening will occur. We can also support your team with building the creative. Pricing depends on the type and number of tools you would like to build. Please get in touch for details.
Gruvi’s tools are template-based but provide a variety of customizable features to reflect your branding. We focus on responsive tools with a fast turnaround time for creatives so that your campaigns can be launched as fast as possible. We do not execute custom web designs and these can be used in your press release, but if there are features you find useful in general, we are happy to receive suggestions and improve our templates.
