What is a film marketing campaign?
Film marketing is the way a filmmaker or film marketing team promotes or draws a broader audience to film promotion, film websites, or cinema premiere night. Most successful digital marketing campaigns rely on promotion and advertising of the film throughout production. Gruvi is different from most independent film marketing services as we specialize in all forms of entertainment content, including movies, and we always try and attribute our advertising and film promotional work towards a ticket sale or a download or stream. Gruvi works across various feature films from major studios and independent productions.
How do you promote independent films in a crowded market?
To find the right angle and approach for an audience focused marketing strategy you can take advantage of Gruvi's Audience Insights team to review the conversations that are happening about your film's themes and topics. Helps build an accurate overview of what motivates your audience, how they communicate how many of them there are, and potentially where they are located. This knowledge is essential for your marketing strategy and your press releases.
Once you have identified the audience, TAP can automate the process of creating a dedicated media plan that showcases the costs of media, the appropriate channels, the benchmarks for engagement in order for you to establish the appropriate advertising budget. TAP can also highlight what other film companies and film distributors have worked on and the results they achieved at the box office. All this information is essential for developing a promotional strategy that's dedicated towards audience engagement movie ticket sales.
Once the film's social media campaign starts TAPs dashboards allow you to track progress in real-time, making the journey to success a real-time conversation about what needs to be emphasized in the digital marketing and what needs to be scaled back to save the budget.
What advertising techniques are used for movie promotions?
The keystone to online film promotion is the movie trailer, key art (movie posters), clips, behind the scenes footage, and lobby stills that you typically find in a press release kit. Social networks campaigns. Influencer marketing. Internet advertising agencies. Web sites. blogs. Create Facebook and Instagram accounts. Marketing through the internet.
What if I don’t know how to run a film promotion on Social Media Platforms like Facebook/ Instagram/ Snapchat?
Gruvi is a full-stack movie marketing agency that manages the planning and the media buying on social media channels and across the web including programmatic buying for banners on desktop and mobile. Our team is on top of the newest ad formats and we’re constantly reviewing the performance of our tools to ensure not just great reach, but great engagement too.
I only have one movie trailer, do I have to create additional trailers for the advertising?
We can use your trailer and other videos to create alternative edits for various digital platforms that will optimize ad performance and marketing efforts. This service is subject to quotation.
Do I have to cut videos for Instagram and Snap vertical ads myself?
No, we can help, we realize that sometimes the production company has not provided you with the right artwork. We can edit your trailer/ teaser to fit the size and duration requirements for Instagram Stories and Snap. This service is included in the budget of campaigns that run on these channels.
Will I be able to change the creative for my project if I don’t like it? Will I have to pay for a new creative proposal?
All the creative elements of the campaign are submitted for review and approval by the client before going live. We follow all brand guidelines for your key art, video clips, campaign images, and film poster artwork. However, if you want to make changes we can look to accommodate them at no additional costs, to the extent that is possible within our templates.
I have a budget but don’t want to spend it all on something I have never done before, can I do a test with a smaller budget?
We know advertising budgets can sometimes be tight so we incorporate a testing period in all the campaigns we run where we determine what creative works best with the target audience.
I am not based in London, Perth, Berlin, Lisbon, or Copenhagen. Where can I meet Gruvi’s sales team?
We’re champions of remote work and can run film campaigns anywhere in the world. You can always reach us by email or phone or meet us in person at film festivals and media conferences. Keep an eye on our social media to find out where we’re headed next!
How should I set the budget for my film's campaign?
The total budget depends on the number of people you are trying to reach & engage, and also on the country the campaign will run in - advertising costs differ between digital platforms and various territories. TAP allows us to provide detailed media planning. If you provide us with an estimated budget for a campaign, the press kit on the film that includes a movie trailer we will get back to you with a media plan detailing what we can achieve within that budget to help with your film's success.
Do you provide campaign analysis and a final report?
Through the Gruvi Analytics Dashboard, you can monitor in real-time all aspects of the campaign across all channels. At the end of the campaign, we provide a Final Report which analyses all results and includes notes on highlights, along with recommendations for similar future campaigns that are designed to help your marketing efforts in the future.
What if I already have a landing page? Can Gruvi advertise with tools created by third parties?
Gruvi can use advertising tools created by third parties, but we are limited in how effectively we can track interaction rates with these tools. All of Gruvi's own tools incorporate tracking that is updated in real-time.
We can run an audit of your marketing stack that will review search engine optimisation, page load speeds, and audience data collection capabilities and how well these communicate to the advertising channels social media. This service is subject to quotation but is vital for the smooth running of all advertising operations and your film's successful launch at box office.
I want to handle the media buy in-house. Can Gruvi just build the tools?
If you would like to handle the media buy in-house, you can purchase a technology license for Gruvi’s tools which include film showtimes that geolocate to the audience's location that help them find where the film is playing and when its next screening will occur. We can also support your team with building the creative. Pricing depends on the type and number of tools you would like to build. Please get in touch for details.
Does Gruvi execute custom web designs?
Gruvi’s tools are template-based but provide a variety of customizable features to reflect your branding. We focus on responsive tools with a fast turnaround time for creatives so that your campaigns can be launched as fast as possible. We do not execute custom web designs and these can be used in your press release, but if there are features you find useful in general, we are happy to receive suggestions and improve our templates.