Film Clients who use TAP

We bring a deep understanding of the entertainment business and technology, with a team that helps bring focus and clarity to your problems and opportunities, and we know that it's never one-size-fits-all in the film industry.

GF LogoAngel LogoTheArtFilm LogoElement Distribution LogoFilm ladenCurzon LogoBIO LogoMIS.LABEL LogoSCANBOX Logocineart LogoCINEMANSEUIPSONNTAG LogoCinema MondoARTCAM Logopiifl LogoACCF LogoBest Film Logo

How it works

From strategy to execution, TAP solves difficult film audience marketing challenges by delivering a best-in-class data warehouse, analytics, and automation that radically improves your marketing to optimise every penny spent.

Film Target Audience Demographics
1

Access your film target audience demographic information and understand where and when they last purchased a movie ticket or stream.

Audience Research
2

Audiences are indexed based on current consumer habits (last 90 days) to form the foundation of a thorough market research.

Film Audience Behavior
3

Film audience behavior is then analyzed and categorized to identify and visualise the proper target audience group and their expected rates to buy tickets for the cinema.

Film Audience Research
4

Enabling you to access film audiences that are 3-5 times more willing to buy your movie tickets or streams.

What are the benefits

From automated film media planning that includes outcome predictions based on variables such as weather, time of year, location, etc. through to enriching data in your own film data warehouse to generate custom and lookalike film audiences of known buyers. TAP is a codeless, fully automated analytics and augmented business intelligence solution dedicated to understanding the film audience to generate meaningful insights and drive better business outcomes with less time, energy, and resources for your film marketing.

Film Marketing
1

Easily integrate your websites, apps and players and your digital ads to build the ultimate audience data collection tool to track your audiences by their online behavioral pinpoint the potential film buyer with minimum waste.

Movie Audience Research
2

Advanced media planning allows you to predict how your campaigns will perform by incorporating complex variables such as time, location, weather, etc. Being prepared for potential film outcomes takes the stress out of guessing.

TAP The Audience Project
3

Warehouse film audience data between campaigns, enrich it through machine learning and data science to tap into an audience network to significantly boost campaign performance by 3 to 5X.

Tracking performance in real-time
4

Track performance in real-time based on the Key Performance Indicators set by the film media plan to help you make better decisions based on actual business intelligence.

Convert film audience interest into ticket sales

Contact us to learn more about our human and business-first approach to solving your hardest product, technical, and data problems.

Basic

  • 2-3 Advertising channels
  • Access to TAP custom audiences
  • Media-planning and Ongoing optimisation of campaigns
  • Live reporting on campaign/sales
  • The ability to turn on and off campaigns, due to the situation
  • Re-use audiences for VOD campaigns
  • Free landing pages with showtimes widget

Media spendCPA
€10,000–€14,999€0.14
US$12,000–US$18,000US$0.17
AU$15,500–AU$23,000AU$0.20
£8,500–£13,000£0.12
COVID Relief Guarantee
20 % additional media spend worth
€2000-€3000
US$2500-US$3500
AU$3000-AU$4500
£1500-£2500

Talk to an expert

Advance

  • 3-4 Advertising channels
  • Access to TAP custom audiences
  • Media-planning and Ongoing optimisation of campaigns
  • Live reporting on campaign/sales
  • The ability to turn on and off campaigns, due to the situation
  • Re-use audiences for VOD campaigns
  • Free landing pages with showtimes widget

Media spendCPA
€15,000–€19,999€0.11
US$18,000–US$24,000US$0.13
AU$23,500–AU$31,000AU$0.17
£13,000–£17,000£0.09
COVID Relief Guarantee
20 % additional media spend worth
€3000-€4000
US$3500-US$4500
AU$4500-AU$6000
£2500-£3500

Talk to an expert

Basic

  • 2-3 Advertising channels
  • Access to TAP custom audiences
  • Media-planning and Ongoing optimisation of campaigns
  • Live reporting on campaign/sales
  • The ability to turn on and off campaigns, due to the situation
  • Re-use audiences for VOD campaigns
  • Free landing pages with showtimes widget

Media spendCPA
€20,000 +€0.09
US$20,000 +US$0.11
AU$30,000 +AU$0.14
£15,000 +£0.07
COVID Relief Guarantee
20 % additional media spend worth
€4000+
US$4500+
AU$6000+
£3500+

Talk to an expert
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