Blog

Stay up to date with the news in the movie industry! In our blog we bring you insights into the film industry, cinema and VOD, movie marketing campaigns, advertising for movies in the post-pandemic world, upcoming changes for businesses, and case studies. Read on.

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CineEurope 2023

This year we will be attending Cineeurope in Barcelona. Check back on this page to see the exciting updates that we will be launching at the event that includes our talk on Wednesday 21st of June at 13:30 in the conference room next to the main hall. See you there!

Ben Johnson

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28 May 2023

movie marketing

Movie Marketing Guide in the Digital Era - Expert Strategies

A compelling movie marketing campaign is an excellent start toward guaranteeing a film's success at the box office. Even major film studios like Warner Bros., Universal Pictures, and Walt Disney Pictures spend north of $150 million in their marketing efforts, whether done by their in-house team or outsourced to professional movie marketing agencies. Despite already […]

Film Production

Paolo

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23 May 2023

WHAT TO EXPECT OF 2023: A CALENDAR FULL OF BLOCKBUSTER RELEASES

Ben Johnson and Neil Wirasinha take a pragmatic but positive look at what exhibitors can expect this year, in the third and final extract from their recent conversation.

"That's Entertainment" News Show

Ben Johnson

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13 January 2023

THE IMPORTANCE OF ANIMATED FILMS AND THE FAMILY AUDIENCE

In the second of Ben Johnson and Neil Wirasinha’s brief discussions about film distribution & exhibition today, Neil highlights the huge importance of animated family films to the market, and what the future may hold.

"That's Entertainment" News Show

Ben Johnson

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13 January 2023

CINEMA AUDIENCES: THE BATTLE FOR THEIR ATTENTION

Gruvi CEO Ben Johnson talks to respected film industry marketer (and new Gruvi Chief Revenue Office) Neil Wirasinha, looking at film distribution & exhibition in 2022 and 2023, with an initial focus on the challenges faced in driving audiences through the doors of their local cinema.

"That's Entertainment" News Show

Ben Johnson

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13 January 2023

The KPIs You Can Use To 2x Your Box Office Target

MAKING THE MOST OF YOUR MEDIA CAMPAIGN DATA TO FORECAST BOX OFFICE RESULTS - JOIN THE BETA TEST

Predicting box office outcomes with any certainty has always been a challenge for movie distributors. The major studios often lean into the legacy metrics of awareness, interest and first choice from their main research provider (NRG,OTX). These studies are conducted across panels, typically of one thousand general cinemagoers, to predict the box office outcome in […]

Ben Johnson

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14 December 2022