What's the benefit of Film Audience Research?
Our film marketing service investigates your film target audience size, what motivates them, and where they communicate on social media. All this data helps de-risk each stage of the film production and film distribution process from film festivals through to cinema release by helping you:
1. Spot winning strategies early that yield huge benefits & wins downstream of the film's release
2. Identify trends in pop culture that resonate with your audience (i.e. Korean Production and creative powerhouse)
3. Choose the right titles to invest in
4. Identify those key elements of the story that maximise audience appreciation & engagement
5. Understand the potential core audience to best exploit in the marketing phase of distribution, to maximise sales performance at the box office
6. Avoid wasting resources and budget on things that simply don't work
7. And perhaps most importantly: identify the features in your film that ensure your work stands out from the competition
How long does it take to develop a film marketing plan?
If you are a production company seeking alternatives to the usual way of releasing movies in the digital age, and you are unsure that the big screen is the right format for your film, then take advantage of our consultancy and book yourself a call with one of the team to better understand today's media market and audience for your film.
Initial research phases take anything between 5 to 12 working days. During that time we will review the film's themes & core concepts, marketing materials & trailers, and develop a target list of other films to gauge benchmarks. At the end of this phase, we will provide a detailed report for your production company.
Once your film is ready for launch or commercialization the process of media planning is automated by TAP, so we can develop media plans within 1 to 2 business working days, giving you the cost breakdowns of reaching your movie target audiences on social media and other digital channels, and how likely they are to engage with the ads and consequently buy tickets or downloads/streams.
Do you have testimonials from the Production industry?
Many filmmakers, film distributors, and sales agents have used the services mentioned above. If you would like to see a demonstration or read through a testimonial, please don't hesitate to get in touch or check out the case studies on our blog.
How does your research influence the Production budget?
Filmmakers: your movie's production and digital marketing budgets are developed by talking and brokering deals with film investors. Investments seek a return: by being able to show the size and reach of your audience you will be able to demonstrate demand, by understanding past performance you will be able to better defend your business case, and finally: you will be able to justify and detail the marketing budget that will be needed to attract your type of audience.
How do you select the appropriate social media platforms?
Our audience insights team collects information from your potential film target audience by analyzing their social media chatter through tools like Brandwatch and Watson AI. This provides you with information on:
1. How large your potential core audience base is
2. What the sentiments are around the topics featured in your movie
3. Which social media channels do they use
4. How they are posting content on social media
How do you determine which promotional materials to use for your film marketing plan?
Your electronic press kit which contains your movie trailer and clips, press releases, clips, lobby stills, etc all help tell the story about your film and are important components of your film marketing strategy. Through the film audience research, we can help define your creative strategy, and with Gruvi design team we can build those creatives, including the film trailer and website.
Does this service work for independent films or is it only suitable for major studios titles?
Our service was built off of working on thousands of independent film marketing campaigns over the years. We have worked at all stages of the movie production cycle, and our audience insights have been invaluable in pinpointing audiences and strategies that genuinely drive sales. Check out our blog or case studies section to see more.
The media planning that results from our research also pinpoints the costs of engagement in your film's marketing campaign, long before discussions with independent film distributors or VOD acquisition teams take place. This can be used to leverage budget negotiations and revenue splits more aggressively in your favor to ensure a greater chance of box office success.
How do I keep the audience engaged when my film is not even made yet?
From the audience analysis, we will be able to direct you on your setup and use of your own social media accounts to keep the story and engagement alive even during production, and the phases your film moves through before it finally ends up hitting local theaters. The movie audience research also helps you tailor the right tone in your press release work.
When should I start working on my movie marketing campaign?
Today's online media market is a crowded place, there are more films and tv shows, and they are all vying for prime position in today's online attention economy. Our advice is to begin your marketing investigations as soon as possible, in order to have an important competitive advantage over other filmmakers.
How does audience data help my campaigns?
Gruvi worked on the theatrical release of the independent film “Parasite” in six different territories over the course of eight months. Using behavioral data from the previous campaigns helped us ensure that each subsequent release delivered better results than its predecessors.
I am Operating on a limited budget
Our audience insights Basic Analysis package starts for as little as $4000, a comparatively low figure when you compare it to the costs associated with writing an unfocused script, hiring the wrong cast and crew, under leveraging an important plotline, not raising enough money, developing an underwhelming trailer, etc.
As a movie producer, you are looking at potentially investing up to five years (and beyond!) of your life in the movie production process. Arming yourself with data and knowledge will save you time, money, and potential heartache while maximizing the profitability of your film release.
Collecting audience data is complicated and fragmented, time-consuming, and expensive
TAP gives you the same power to develop your independent film's marketing strategy that any large studio has. Visualize your required audiences, and inject them into the campaign at the right time: drive them to local cinemas or other viewing options (like VOD).
How do I know this research will be effective for my film promotion?
The balance between art and commerce is better hung from a model of understanding what your film's audience is interested in, and motivated by. If you would like to see testimonials from film marketers about our service or see relevant case studies, check out our blog.
