Movie marketing strategies for the connected world
A poor opening night kills more than your profits in the business of film promotion! Gruvi is a marketing tech platform dedicated to the film industry by moving digital film audiences towards movie ticket purchases by adding measurability across brand and performance campaigns.
Studios are focusing on the rollout of their streaming platforms, and consumers know that shortened theatrical windows are bringing films to their homes sooner. Gruvi is a marketing tech platform dedicated to helping exhibitors engage film audiences online, pushing them towards cinema ticket sales.
Video On Demand has seen phenomenal growth over the past two years, but as consumers are increasingly overwhelmed with choices how can you ensure your customer base continues to grow? Gruvi is a marketing tech platform dedicated to generating VOD transactions from digital film audiences.
The online promotion of many films starts far too late, with not enough time to identify, target and monetise to those potential audiences. Gruvi is an digital marketing agency that can solve this problem.
We work directly with producers to guarantee you know your target audience, long before a distributor begins marketing it.
Whether you are running an event or supporting a film production, audience behavioral data is vital to the successful outcome of any project whether it be market research for a risk assessment through to helping promote the event or production you sponsored.
Identify & monetise your target audience where they live online
Video games revenue is expected to cross $200 billion in 2023, with mobile gaming the largest growth sector. How can you cut through the noise generated by so many releases and ensure your game finds its audience?
Gruvi is a movie marketing company leveraging the global marketing technology platform that helps Film Distribution, Cinema, TV, VOD, and Gaming companies dramatically improve the performance of their digital marketing campaigns & strategies for film, TV shows, and games.
How can Gruvi improve your film, TV show, or Game marketing?
Whether you are marketing a film, tv show, cinema or game release our digital advertising services and technologies will help you plan and deliver highly targeted advertising campaigns directly to targeted audiences with known interests in the content.
Gruvi's data-driven research identifies the exact audience for every title we promote. We know the size & demographic make up of those audience groups, which digital platforms they use, and which related topics & themes they engage with.
Audience research allows us to construct targeted digital strategies for social media and programmatic advertising. Our planning also incorporates predictions on how likely the audience is to 'meaningfully' engage with the campaign.
Plans include the following
The keywords and targeting parameters most likely to engage the audience for SEO and Social media platforms.
Which paid channels and websites will be most effective for advertising.
Creative and video strategies
Guidelines on messaging creativity and creatives for publicity and advertising.
Reach and frequency
Potential audience size, and the number of times they will be exposed to an ad during the campaign.
How many meaningful interactions will the campaign generate with audiences.
Gruvi’s content management system (CMS) creates a wide range of rich interactive advertising units for digital marketing for Snap, Facebook, Twitter, Tiktok & Instagram, enabling content owners to present video, information and relevant point-of-sale messaging across all online and social media. Point of sale features includes geo-located movie showtimes and cinema ticketing, streaming service links to ‘watch now’, quizzes, and content cross-promotion.
Gruvi's media buying services reach audiences across all major social media, mobile & display channels, from Reddit and Snap to Google’s programmatic display network, and publisher’s walled gardens. All campaigns are constantly monitored in real-time in order to maximize engagement and sales.
Track and aggregate data from campaigns in real-time dashboards to visualise how the audiences interact with your creative, targeting and the point of sale to provide an understanding of how the content will perform when it debuts.
The Audience Project (or TAP) was created to collect detailed behavioural data which is then analysed and segmented to create audience clusters that can be fed back into the major ad exchanges of Twitter, Facebook, Google, etc, in order to improve engagement.
TAP is funded through Creative Europe. To read more about the impact of this important project for European Audio Visual content follow our Blog.
Analyse the film market with our film marketing tools
Gruvi's agency services are used by a large number of entertainment companies globally, from cinemas to movie studios, and games companies to VOD platforms and TV stations. We know entertainment and movie marketing from within.
Why our clients love working with us
Alamo on Demand (US)
“Understanding our guests' needs and tastes are essential to how we designed Alamo On Demand, Gruvi has been a great partner to extend that framework to our marketing support.”
“Not only do Gruvi offer a state-of-the-art technological solution when it comes to reaching cinemagoers online, they also manage our campaigns brilliantly. Their live reporting system allows us to see exactly how our money is being spent day to day, we can monitor the performance right down to local cinema level and adapt the campaign when needed. Gruvi have delivered on their targets across the multiplicity of MusicScreen campaigns.”
“As an independent film distributor we have to ensure that every penny we spend on the release of a film works as hard as it possibly can; working with Gruvi is a simple and effective way to make that happen.”
Best Film (Poland)
“We have worked with Gruvi on numerous film campaigns from very indie arthouse movies such as Amanda to big box office hits like Extremely Wicked, Shockingly Evil and Vile. Their great tools and ability to deliver a cost effective and perfectly targeted social media advertising campaign is second to none.”
Praesens Film (Switzerland)
"We’ve successfully collaborated with Gruvi on many campaigns which exceeded our expectations. We appreciate Gruvi’s flexibility, their professional service and high standards, and are looking forward to many more future projects with them."