Movie marketing strategies for the connected world

Gruvi's data-driven research identifies the exact audience for every title we promote. We know the size & demographic make up of those audience groups, which digital platforms they use, and which related topics & themes they engage with.

Audience research allows us to construct targeted digital strategies for social media and programmatic advertising. Our planning also incorporates predictions on how likely the audience is to 'meaningfully' engage with the campaign.

Plans include the following

Gruvi’s content management system (CMS) creates a wide range of rich interactive advertising units for digital marketing for Snap, Facebook, Twitter, Tiktok & Instagram, enabling content owners to present video, information and relevant point-of-sale messaging across all online and social media.  Point of sale features includes geo-located movie showtimes and cinema ticketing, streaming service links to ‘watch now’, quizzes, and content cross-promotion.

Gruvi's media buying services reach audiences across all major social media, mobile & display channels, from Reddit and Snap to Google’s programmatic display network, and publisher’s walled gardens. All campaigns are constantly monitored in real-time in order to maximize engagement and sales. 

Track  and aggregate data from campaigns in real-time dashboards to visualise how the audiences interact with your  creative, targeting and the  point of sale to provide an understanding of how the content will perform when it debuts.

The Audience Project (or TAP) was created to collect detailed behavioural data which is then analysed  and segmented to create audience clusters that can be fed back into the major ad exchanges of Twitter, Facebook, Google, etc, in order to improve engagement.

TAP is funded through Creative Europe. To read more about the impact of this important project for European Audio Visual content follow our Blog.