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Grow Your Digital Audience With Our VOD Marketing Concepts

Video On Demand has seen phenomenal growth over the past two years, but as consumers are increasingly overwhelmed with choices how can you ensure your customer base continues to grow?  Gruvi is a VOD marketing tech platform dedicated to generating VOD transactions from digital film audiences.
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Comprehensive Site Audit

Gruvi will undertake a detailed review of your streaming video platform, CRM, Google Analytics, and Tagging structures. This will highlight how you can capture & exploit your subscribers’ unique behavioral data. Knowing exactly how your current customers interact with your streaming platform and content will allow you to reach & monetise new subscribers. Those unique sets of audience behavioural data potentially give you the same marketing power as Netflix!

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Identify & Convert New Audiences

Combine your unique first party audience data with our martech, and exploit our knowledge accrued from  3,000+ film campaigns.  Use combined datasets to prospect new audiences with “lookalike” target audiences based on your subscribers' behaviour. Campaigns can incorporate online video, still images or keywords, delivered programmatically or via managed placements. Reach your target audience on any social media platform, via any device. Monitor all ads in real time and gauge success against predetermined campaign milestones to minimise wastage and maximise awareness & sales. 

Martech

Cross-promote several movies or shows at the same time: save media costs and understand audience interactions with your titles, before they make the decision to visit/revisit your video platform.

MARKETING TECHNOLOGY FOR VOD SERVICES

Social Players
Content Banners

Put your messages and your point of sale where your audiences engage the most: in their newsfeed. Gruvi’s social widgets work alongside the promoted stream video on Facebook, Instagram, Snap and Twitter, where they serve most of the landing page features (such as movie showtimes and ticketing to quizzes and much more) directly into the newsfeed.

Facebook
Twitter
Snapchat
TikTok
Instagram

The Facebook player allows you to create playlists that include your hottest titles within your catalogue and stream them directly into the advertising experience on mobile app newsfeed

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Technology
  • HTML5

Create advertising playlists that include your hottest titles within your catalogue and stream them directly into Twitter's feed.

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  • Showtimes
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  • HTML5

 Snap Ads couples an attention-grabbing top snap with  playlist that includes your hottest titles within your catalogue

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  • HTML5

The Gruvi TikTok includes all the important features of the landing page, including the ability to cross promote other titles in the catalogue.

Features
  • Video
  • Showtimes
  • Quiz
  • Gallery
  • Synopsis
Support
    Desktop
    Tablet
    Mobile
Technology
  • HTML5

The Facebook player allows you to create playlists that include your hottest titles within your catalogue and stream them directly into the advertising experience on mobile app newsfeed.

Features
  • Video
  • Showtimes
  • Quiz
  • Gallery
  • Synopsis
Support
    Desktop
    Tablet
    Mobile
Technology
  • HTML5

Want to reach your audiences outside of social media? Gruvi’s widgets can adapt to any video friendly desktop or mobile format to reach audiences programmatically on publishers' sites and apps across the internet.  As a certified rich-media vendor, Gruvi's platform auto-generates rich media banners for web & mobile display and mobile &  Smart TV apps in a variety of formats. These banners include live video content and showtimes, ticketing, etc. Available as click-to-play or auto-start with roll over audio.

Supported formats

Banner examples

300 x 600
300 x 250
320x320

Use Predetermined Benchmarks To Gauge Success

Our performance benchmarks set predictive & trackable campaign targets, including Return on Advertising Spend (R.O.A.S.) and Customer Lifetime Value.  All video on demand marketing activities are tracked in realtime and include reports on R.O.A.S.

The Audience Project

The Audience Project (TAP) is Gruvi's bespoke data platform.  It connects audience behavioural data from  cinema & digital film sales/interests with an SVOD site's advertising campaign, exploiting the consumer's proven interest in relevant titles/genres available on the platform.  Exploiting such behavioural audience data boosts campaign performances by 3 to 5 X.

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Audience Data Platform

Tracking Growth

Reporting dashboards provide essential information. on how your campaigns are performing in real-time with up to the second perspective on valuable KPIs such as churn rates, costs per user acquisition, and other essential audience engagement stats. Track your campaign against media plan benchmarks, creative plans, and audience behavioral target groups you define from your first-party data to grow your user base effectively, with the minimum of wastage.

Combat User Fatigue

Video on Demand VOD has seen phenomenal growth in the last two years, as PVOD revenue saw a plus twenty percent increase in 2021 to reach $30 billion. But there is an inevitable limit to the number of PVOD titles an individual will pay for post COVID: how can you ensure digital consumers continue to generate revenue from  your titles?

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Identify & Convert Your New Target Audiences

Combine your unique first party audience data in the cookieless world with our martech: exploit knowledge  accrued from over 3,000 film campaigns and target specific audience segments for all movie genres and styles. Use combined datasets to to prospect new audiences by modelling further “lookalike” target audiences based on their behaviours.
These processes were followed for our U.S. client Alamo On Demand. Data was collected based on users’ movie preferences & buying behaviour, and the clients’ existing database. The VOD marketing strategy delivered 546K new users who delivered the same levels of interactivity as the client’s long established organic user base.

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Martech

Exploit the unique streaming video marketing opportunities our bespoke Martech offers; cross promote multiple titles simultaneously.  This will maximise your media spend, and enable you to  understand consumer  interactions with your  various titles, before those individuals decide to spend money on one or more of your products.

Set Predetermined Benchmarks And Use Then To Gauge Success

Performance benchmarks are agreed upon with the client, prior to the launch of a campaign.  They are used to set predictive and trackable campaign targets which can  be measured in realtime as the campaign progresses. These include Return on Advertising Spend and Customer Lifetime Value.

The Audience Project (TAP)

Developed by Gruvi, The Audience Project (TAP) is a bespoke data platform that tracks audience behavioural data from all relevant commercial transactions, including previous PVOD/EST activities and cinema ticket purchases. It then connects this data with the specific titles included in a PVOD client's campaign - exploiting behavioural data this way can boost a campaign performance  by 3 to 5 X. 

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VOD Marketing
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Frequently Asked Questions

What if I don’t know how to run Facebook/ Instagram/ Snapchat advertising?

Gruvi not only builds marketing tools, but also manages the media buy on social media channels and across the web, with programmatic buying. Our team is on top of the newest ad formats and we’re constantly reviewing the performance of our tools to ensure not just great reach, but great engagement too.

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