Gruvi: Your TV Marketing Agency for Captivating Audiences

Welcome to Gruvi, your ultimate destination for TV marketing excellence. We're not just another digital marketing agency; we're your strategic partner in identifying, reaching, and captivating TV audiences. With a relentless passion for results, we're here to transform casual viewers into loyal fans. Let's make your brand the talk of every show.

Elevating Your Brand Through TV Marketing

Television advertising has evolved, and so have we. Gruvi is not just another TV marketing agency; we're your strategic partner in conquering the ever-changing TV landscape. Our journey began with a simple question: Why do people watch what they watch, and how do they choose what to watch next?

At Gruvi, we've made it our mission to answer that question comprehensively. We seamlessly bridge the worlds of technology, marketing expertise, and the entertainment industry. Our passion lies in understanding the intricate relationship between audience behaviors and their entertainment choices. We inspire our clients to rethink the entire lifecycle of their digital audiences.

Why Gruvi Is the Ultimate Television Advertising Agency

In the fiercely competitive world of television advertising, expertise is your edge; at Gruvi, it's our secret sauce. We don't just run TV advertising campaigns; we orchestrate experiences that captivate your audience.

Our team of seasoned experts combines creativity with data-driven strategies to craft campaigns that leave a lasting impact. We understand the nuances of TV advertising, and we're not afraid to push boundaries to ensure your brand stands out in the cluttered landscape.

What sets us apart is our unwavering commitment to innovation. We're constantly at the forefront of emerging trends, technologies, and audience behaviors. This means your campaigns are always fresh, relevant, and in tune with what viewers crave.

With Gruvi as your TV advertising company, you're not just launching campaigns; you're embarking on a journey to dominate the TV advertising sphere. We're here to turbocharge your campaigns and turn them into unforgettable moments in the eyes of your audience.

Transforming Investments into High ROI

In marketing, it's not just about spending; it's about smart spending that generates a high return on investment (ROI). At Gruvi, we're obsessed with delivering exceptional ROI for our clients.

Our approach is simple yet effective. We leverage data insights to identify the most promising opportunities and channels for your brand. By targeting the right audience at the right time, we ensure that every advertising dollar you invest delivers tangible results.

But we don't stop there. We constantly monitor, analyze, and optimize your campaigns in real-time. This agile approach means that we adapt swiftly to changing audience behaviors, ensuring that your brand remains relevant and your ROI continues to climb.

With Gruvi, your investments aren't just expenses; they're investments in your brand's future. We're dedicated to transforming your marketing spend into a high ROI that fuels your growth and success in the ever-evolving TV advertising landscape.

Let's embark on this journey together and turn your TV advertising investments into a story of unparalleled success.

Contact us today for a consultation, and let's commence this remarkable partnership.

Boosting Sales and Revenue with Gruvi's Connected TV Advertising

TV marketing is evolving, and connected TV (CTV) is leading the charge. At Gruvi, we're riding the wave of CTV success and helping our clients significantly impact this growing platform.

Connected TV offers an unprecedented opportunity to reach and convert audiences in an interactive and personalized way. It's not just about advertising; it's about creating immersive experiences that resonate with viewers.

With Gruvi, you're not just running ads; you're crafting stories that connect. Our expertise in CTV marketing empowers you to engage viewers across various devices, making your brand an integral part of their entertainment journey.

We'll help you skyrocket sales and revenue like never before by connecting, converting, and dominating the CTV space. Let's explore connected TV and uncover its endless possibilities for your brand.

Combating Cord Cutting:
A Digital Revolution

TV Marketing

Traditional TV viewership is undergoing a seismic shift. In America alone, the number of viewers watching via cable and satellite has dwindled to a mere 56%. The era of channel surfing and fixed schedules gives way to a digital revolution where viewers seek content on their terms.

At Gruvi, every challenge is an opportunity for innovation. We've harnessed the power of Martech (marketing technology) and digital marketing to combat the effects of cord-cutting. Our approach is simple yet revolutionary: we provide real-time campaign results directly correlating with your Nielsen viewing figures.

This means you can precisely measure the impact of your digital marketing efforts in boosting audience engagement. It's about bridging the gap between the traditional and digital worlds, ensuring your brand remains relevant and thriving in the fast-paced landscape of modern television.

By combining the art of storytelling with cutting-edge technology, we help you captivate your audience in the age of cord-cutting, ensuring your brand's visibility and success on the digital frontier.

Identify Your Target Audience:
Data-Driven Insights

Experience matters, and at Gruvi, we have it in abundance. With a track record that includes over 3,000 successful digital marketing campaigns, we possess invaluable insights into what makes TV audiences tick.

Our extensive campaign history spans traditional TV channels, VOD platforms, film distributors, and cinemas. We don't just skim the surface; we dive deep into the data to confirm your potential audience's demographics, interests, and likelihood to tune into specific shows.

Understanding your audience is the cornerstone of effective marketing. At Gruvi, we go beyond the basics. We delve into audience trends, learning from your competitors' audiences for similar and proxy shows. This knowledge becomes the bedrock of your digital campaigns.

Our data-driven approach ensures that your campaigns resonate with your target demographic. We know what they watch when they watch, and why they watch. By understanding their interests and engagement patterns, we create campaigns that not only capture their attention but also their loyalty.

With Gruvi, you're not just reaching an audience; you're forming a connection that transcends screens. It's about making your brand an integral part of their entertainment journey. So why wait? Book a meeting with us today, and let's start shaping your success story together.

Ad Tools — Martech

Landing Pages
Showtimes Banners

Want to reach your audiences outside of social media? Gruvi’s widgets can adapt to any video friendly desktop or mobile format to reach audiences programmatically on publishers' sites and apps across the internet.  As a certified rich-media vendor, the Gruvi platform auto-generates rich media banners for web/ mobile display and mobile apps in a variety of formats. These banners include video and showtimes, ticketing, etc. Available as click-to-play or auto-start with roll over audio.


Create the ultimate destination for your TV marketing campaigns, with Gruvi’s fully-responsive film marketing website. This technology is equipped with audience tracking tools to monitor and improve the media buy, and a raft of interactive features that take advantage of the film's promotional materials. These include geo-located showtimes, reminder functionality, watch/subscribe options, movie trailers, games, quizzes, galleries, and more.

  • Video
  • Showtimes
  • Quiz
  • Gallery
  • Synopsis
  • HTML5

Use the website as part of a PR or influencer outreach strategy.  The Gruvi website is embeddable across a variety of platforms, to help enhance organic outreach efforts. No matter where the website is placed, all interactions are tracked in real time on the Gruvi Analytics Dashboard.

  • Video
  • Showtimes
  • Quiz
  • Gallery
  • Synopsis
  • HTML5

Supported formats

Banner examples

300 x 600
300 x 250

Regain Lost Audiences and Increase Loyalty: Strategic Campaigning

In the digital age, engagement is everything. At Gruvi, we understand the art of crafting online destinations that captivate TV audiences. We create immersive experiences that not only showcase your content but also provide airing times for TV viewers of a particular show.

By identifying the most engaged audience segments, we build proprietary tools that allow you to retarget them for new episodes. This approach also enables us to reach bespoke 'lookalike' audiences, based on similar viewing patterns online.

But our strategy doesn't stop at engagement. We amplify brand visibility and show discoverability online through strategic SEO techniques. Beyond paid ad campaigns, we ensure your brand and shows shine brightly on search engines, making you the top choice for viewers seeking captivating content.

Track Audience Engagement Against Nielsen Reports 

At Gruvi, we take the guesswork out of TV marketing. Our real-time tracking and assessment tools give you unparalleled insights into the performance of your campaigns. We believe that data is your compass, guiding your journey toward audience engagement and success.

Our approach is agile, allowing us to make immediate adjustments based on the performance data we receive. This means that your campaigns are not static; they evolve and improve in real time to maximize impact.

Numbers don't lie, and we have the success stories to prove it. Take Viasat, for example. By leveraging our combined digital TV marketing strategies, they achieved a remarkable 27% increase in their specific channels' reach in just four months.

This success story is a testament to our commitment to delivering tangible results. We don't just promise; we deliver. With Gruvi by your side, you're not just running campaigns; you're achieving unprecedented growth and impact in the digital advertising arena.

Empowering Your TV Marketing with Advanced Ad Tools

Gruvi doesn't stop at traditional advertising methods; we offer a suite of advanced ad tools designed to elevate your TV marketing campaigns across various platforms and channels.

Landing Pages: Expanding Your Reach Beyond Social Media

Looking to expand your reach beyond social media? Gruvi's versatile widgets can seamlessly adapt to any video-friendly desktop or mobile format, allowing you to programmatically connect with your target audiences on publishers' websites and apps across the internet.

As a certified rich-media vendor, the Gruvi platform has the capability to auto-generate rich media banners for web and mobile display, as well as mobile apps, in a variety of engaging formats.

These banners are equipped with video content and can provide essential information such as showtimes and ticketing details. You have the flexibility to choose between click-to-play or auto-start with roll-over audio, ensuring your message captivates your audience effectively.

Responsive Website: Your Hub for TV Marketing Campaigns

Gruvi empowers you to create the ultimate destination for your TV marketing campaigns through our fully responsive film marketing website. This cutting-edge technology is equipped with audience tracking tools, allowing you to monitor and optimize your media buy in real-time.

But that's not all; our website also boasts a plethora of interactive features that leverage your film's promotional materials to their fullest potential. These features include geo-located showtimes, reminder functionality, watch/subscribe options, access to movie trailers, engaging games, insightful quizzes, captivating galleries, and more. It's a comprehensive platform that transforms casual viewers into loyal fans.

Embedded Solutions: Enhancing PR and Influencer Outreach

Are you looking to integrate your website seamlessly into a PR or influencer outreach strategy? Gruvi's website is easily embeddable across a variety of platforms, enhancing your organic outreach efforts.

Regardless of where you choose to place it, all user interactions are meticulously tracked in real-time through the Gruvi Analytics Dashboard. This ensures that you have full visibility into how your content is performing and allows for informed decision-making to further enhance your TV marketing strategy.
The Audience Project

The Audience Project (TAP): 
Amplifying Performance with Data

At the heart of our success lies The Audience Project (TAP), a revolutionary audience data platform created by Gruvi. TAP serves as the bridge between audience behavioral data from user interactions on relevant websites and your show's advertising campaign.

TAP is more than just a platform; it's a game-changer. By harnessing behavioral data, TAP amplifies campaign performance by a staggering 3 to 5 times. This means more engagement, more conversions, and, ultimately, more success for your TV marketing campaigns.

We're Your Trusted Marketing Team Extension

At Gruvi, we're not just a TV agency; we're your trusted marketing team extension. We believe in collaboration that goes beyond client-vendor relationships. When you partner with us, you gain a team of dedicated professionals who are as invested in your success as you are.
Our collaborative approach begins with open communication. We listen to your goals, challenges, and aspirations. Your vision becomes our mission, and together, we chart a course for success.

We collaborate with confidence because we have a proven track record of delivering exceptional results. Our expertise, combined with your industry knowledge, creates a synergy that's unstoppable. We're not just executing campaigns; we're co-creating experiences that drive growth.

Seamlessness is the hallmark of our partnership. We seamlessly integrate excellence into every facet of your campaigns. Whether it's crafting compelling content, executing data-driven strategies, or optimizing in real-time, we do it all with finesse.

We understand that your brand's success hinges on a cohesive and harmonious approach to marketing. Our team becomes an extension of yours, working hand in hand to ensure that every campaign element aligns perfectly with your brand's identity and goals.

With Gruvi as your trusted marketing team extension, you don't just get a vendor; you get a partner who's committed to your growth, your success, and your brand's journey toward greatness. Contact us today to explore the endless possibilities of our partnership.

The TV Advertising Agency Checklist: 10 Crucial Questions

1. What's Your Track Record?

The best TV advertising agencies have a track record of delivering results and success stories. When choosing an agency, consider their proven history of achievement.
2. Do You Understand My Audience?

Ensure that the branding agency comprehends your target audience's demographics, interests, and behaviors.
3. How Do You Craft Creative
 Campaigns? Ask about their approach to crafting engaging and memorable campaigns.
4. What's Your Data-Driven Strategy?

 Inquire about their data-driven strategies for precision targeting and optimization.
5. Can You Deliver ROI?

Discuss their ability to turn your investments into a high return on investment (ROI).
6. How Do You Identify the Right Audience?

Learn about their methods for identifying and reaching the right audience segments.
7. Can You Regain Lost Audiences?

Ask about their strategies for regaining lost audiences and increasing loyalty.
8. How Do You Track Campaign Performance?

Inquire about their real-time tracking and assessment tools.
9. How Do You Adapt to Changing Trends?

Explore their approach to staying up-to-date with evolving industry trends and adapting campaigns accordingly.
10. How Transparent Are Your Reporting and Communication?

When evaluating top TV advertising agencies, ascertain their commitment to transparent reporting practices and ongoing open communication during our partnership.
Our team is not just here to answer your questions; we're here to guide you through the decision-making process. We believe that an informed client is an empowered client, and we're dedicated to providing you with the knowledge and insights you need to make the best choices for your brand.

Seize the Opportunity: Take Action Now

Ready to take your TV marketing to the next level and captivate your audience like never before?
Don't miss out on the opportunity to partner with Gruvi, your strategic ally in the world of television advertising.
Our experts are eager to dive into your unique goals and challenges, crafting a tailored strategy for your brand's success.
Have questions or need more information? Reach out to us now, and let's embark on this remarkable journey together. Your success story in the world of TV marketing begins with a single click.

Frequently Asked Questions

What does a media marketing agency do?

Media marketing agencies specialize in crafting strategies to promote content effectively. They strategize, plan, and execute marketing campaigns across various media platforms to enhance visibility and engagement.

How do I get a TV commercial deal?

Getting TV commercials requires networking, a compelling pitch, and an understanding of the industry. Building relationships with producers and TV advertising agencies, along with a standout concept, can help secure these deals.

What are the 4 biggest marketing agencies?

WPP, Omnicom Group, Publicis Groupe, and Interpublic Group are the four biggest marketing agencies often cited. They have a global presence and offer a wide range of marketing and advertising services.

How does TV marketing work?

TV marketing involves creating and airing advertisements on television to reach a broad audience. It utilizes ad slots during popular shows or events to convey brand messages and promote products or services.

How can I advertise on TV?

Advertising on TV involves several steps, including creating a compelling ad, identifying target demographics, and contacting top TV advertising companies or agencies to book airtime. Production quality and budget allocation are essential factors to consider.

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