Gruvi is a digital marketing agency that can help you identify, reach and convert lost & new TV audiences into regular viewers.
In America alone TV viewers watching via cable and satellite have dropped to 56%. But a combination of martech and digital marketing can combat this: campaign results available to view in real time can directly correlate with your Nielsen viewing figures to confirm the impact of digital marketing efforts on boosting your engaged audience.
Exploit the knowledge accrued from our 3,000+ digital marketing campaigns with traditional TV channels, VOD platforms, film distributors, and cinemas. Confirm your potential audience demographic, their interests, and their likelihood to tune into a particular show. Understand audience trends, learn from your competitor's audiences for similar & proxy shows, and exploit that knowledge for your digital campaigns.
Want to reach your audiences outside of social media? Gruvi’s widgets can adapt to any video friendly desktop or mobile format to reach audiences programmatically on publishers' sites and apps across the internet. As a certified rich-media vendor, the Gruvi platform auto-generates rich media banners for web/ mobile display and mobile apps in a variety of formats. These banners include video and showtimes, ticketing, etc. Available as click-to-play or auto-start with roll over audio.
Create the ultimate destination for your TV marketing campaigns, with Gruvi’s fully-responsive film marketing website. This technology is equipped with audience tracking tools to monitor and improve the media buy, and a raft of interactive features that take advantage of the film's promotional materials. These include geo-located showtimes, reminder functionality, watch/subscribe options, movie trailers, games, quizzes, galleries, and more.
Use the website as part of a PR or influencer outreach strategy. The Gruvi website is embeddable across a variety of platforms, to help enhance organic outreach efforts. No matter where the website is placed, all interactions are tracked in real time on the Gruvi Analytics Dashboard.
Supported formats
Banner examples
Create an engaging online destination for a TV marketing campaign, including airing times for TV viewers of a particular show, in order to identify the most engaged audience. Use that data to build a proprietary pool of audiences to retarget for new episodes and reach bespoke ‘lookalike’ audiences, based on similar viewing pattern online.
Include an SEO aspect in the campaign to further increase brand awareness & shows' visibility online, beyond paid ad campaigns.
Track all digital marketing activities in real time against your Nielsen on-air results, and continually assess & reassess their ongoing effectiveness. These combined digital TV marketing strategies saw our client Viasat increase their specific channels’ reach by 27% in four months.
TAP is an audience data platform that was created by Gruvi. It connects audience behavioural data from user interactions on relevant websites to a particularl show's advertising campaign. Behavioural data boosts campaign performance by 3 to 5 X.
Gruvi not only builds marketing tools, but also manages the media buy on social media channels and across the web, with programmatic buying. Our team is on top of the newest ad formats and we’re constantly reviewing the performance of our tools to ensure not just great reach, but great engagement too.
Gruvi not only builds marketing tools, but also manages the media buy on social media channels and across the web, with programmatic buying. Our team is on top of the newest ad formats and we’re constantly reviewing the performance of our tools to ensure not just great reach, but great engagement too.
Gruvi not only builds marketing tools, but also manages the media buy on social media channels and across the web, with programmatic buying. Our team is on top of the newest ad formats and we’re constantly reviewing the performance of our tools to ensure not just great reach, but great engagement too.
