Brandwatch is a service that allows us to monitor all online ‘chatter’ about your game. We can see which websites your potential customers visit, and track their engagement with your game and its related themes & topics across social media. Consequently, see how successfully (or not) any marketing activity resonates with them.
Mobile gaming represents the tip of the spear of business, marketing & creativity. Target those potential mobile gaming customers identified above, and drive them to download your game from the iOS or Android app store. Both of these marketplaces are fully trackable, meaning we can learn from the behaviour of those customers that download your game, in order to identify other potential users and generate further downloads.
That first party data taken from the ios and Android app stores and can be used to create ‘lookalike’ groups of other potential users, all of whom share the traits & habits of your customers. This expanded audience can be targeted incredibly cost effectively. For Impact Unified’s mobile cricket game “Umpire’s Call” Gruvi delivered a Cost Per Install from £0.02 to £0.06 in the UK, Australia and New Zealand, and from £0.005 to £0.02 in India, Pakistan, Bangladesh and Jamaica.
The detailed knowledge we have of the audience that download your game enables us to generate revenue from specifically targeted advertising from Admob, Facebook, Appodeal, etc.
In-game sponsorship and branding opportunities represent a further revenue stream, with our knowledge of your gamers’ behaviour allowing us to target the most appropriate third parties.
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Gruvi not only builds marketing tools, but also manages the media buy on social media channels and across the web, with programmatic buying. Our team is on top of the newest ad formats and we’re constantly reviewing the performance of our tools to ensure not just great reach, but great engagement too.
Gruvi not only builds marketing tools, but also manages the media buy on social media channels and across the web, with programmatic buying. Our team is on top of the newest ad formats and we’re constantly reviewing the performance of our tools to ensure not just great reach, but great engagement too.
Gruvi not only builds marketing tools, but also manages the media buy on social media channels and across the web, with programmatic buying. Our team is on top of the newest ad formats and we’re constantly reviewing the performance of our tools to ensure not just great reach, but great engagement too.
