Marketing Audit your Movie Theater 's Website

Gruvi will undertake a detailed review of your cinemas website that includes the box office systems, CRM, Websites & Apps, Google Analytics, and Tagging structures. This marketing systems research will identify existing strengths & weaknesses in how your tech stack works with social media channels and other forms of digital advertising. By optimizing this set up you will be able to dramatically improve the way you advertise, track and collect audience behavioral data for future movie and cinema marketing and advertising campaigns to potential consumers.

We will also be able to advise you on how to prepare for the coming changes that are coming in mid-2023 with the dysregulation of third part pixels referred to as the Cookieless World. Marketing is set to change in a major way, we can help you make the most out of advertising your play week of movies.

Audience Behavioral Targeting

The audit will reveal how your systems can unlock Audience Behavioural data that will give you the same advertising and marketing power as any Netflix database, knowing how your existing customers behave will allow you to reach & monetize other new movie audiences. This will allow you to develop creative ways to target potential customers on any social media platform as well as visualize your audiences by demographics (such as age group and location), and behavior around certain movie titles or genres.

Advertising to Movie Going Audiences

Social Players
Showtimes Banners

Use these tools to put your theaters' messages and your point of sale where your cinema audiences engage the most: in their social media channels. Our widgets work alongside the promoted video on Facebook, Instagram, Snap, Tik Tok, and Twitter, where they serve cinema showtimes listings and film ticketing options for the week as well as film trailers and much more directly into the newsfeed.

Facebook
Twitter
Snapchat
TikTok
Instagram
Cross-promotion

Displays movie theatre showtimes and film trailers when the user interacts with a video ad while using the Facebook Mobile App.

Features
  • Video
  • Showtimes
  • Quiz
  • Gallery
  • Synopsis
Support
    Desktop
    Tablet
    Mobile
Technology
  • HTML5

Highlights our localized theater showtimes listings for all your movies and also gives users the chance to view a range of movie video content from your cinema play week.

Features
  • Video
  • Showtimes
  • Quiz
  • Gallery
  • Synopsis
Support
    Desktop
    Tablet
    Mobile
Technology
  • HTML5

Gruvi’s format for Snap advertising couples an attention grabbing top snap with movie theater showtimes, allowing users to explore cinemas and book tickets in an experience fully customisable according to the cinema brand.

Features
  • Video
  • Showtimes
  • Quiz
  • Gallery
  • Synopsis
Support
    Desktop
    Tablet
    Mobile
Technology
  • HTML5

Part of your younger audience is most likely on Tik Tok, reach these potential customers directly in their feed and engage them with movies, cinema showtimes and film trailers to inform them of what you have at each of your cinemas.

Features
  • Video
  • Showtimes
  • Quiz
  • Gallery
  • Synopsis
Support
    Desktop
    Tablet
    Mobile
Technology
  • HTML5

Great for targeting a female audience, Gruvi’s Instagram ad unit is built around showtimes listings, with movie trailers allowing your audiences to browse through your weekly cinema promotions and see what time movies are on and buy tickets.

Features
  • Video
  • Showtimes
  • Quiz
  • Gallery
  • Synopsis
Support
    Desktop
    Tablet
    Mobile
Technology
  • HTML5

Working with multiple films? Gruvi's players can host more than one trailer allowing your audiences to explore your 'playweek'  and their showtimes.

Features
  • Video
Support
    Mobile
Technology
  • HTML5

Want to reach your audiences outside of social media for your movie theater? Gruvi’s widgets can adapt to any video-friendly desktop or mobile format to reach audiences programmatically on publishers' sites and apps across the internet. As a certified rich-media vendor, the Gruvi platform auto-generates rich media banners for web/ mobile display and mobile apps in a variety of formats. These banners include video and showtimes, ticketing, etc. Available as click-to-play or auto-start with roll-over audio.

Supported formats

Banner examples

300 x 600
300 x 250
320x320

Performance Media Buying

We can reach potential movie fans on any device, via any social media platform on web and mobile media. Campaigns can be delivered programmatically or through managed placement, exploiting video, still images or keywords. All ad executions are closely monitored in realtime, in order to minimise wasted spending and maximise awareness & sales via your online box office systems.

The Audience Project

TAP is an audience data platform that is central to movie theater marketing operations. It fuels film and brand advertising campaigns with data taken from transactions on a cinema’s website/app, and can boost a campaign’s performance by 3 to 5 X. Utilise the power of TAP to leverage the relationships you have with distributors: make them aware of the marketing power of your audiences.

The Audience Project

Reporting Success in Realtime

Live tracking dashboards allow you to view - in real-time - how a campaign is progressing, giving you an up to the second perspective on audience engagement and ticket sales. Track your campaign against media plan benchmarks to sell more effectively, with an absolute minimum of wastage.

Ready to discuss about your next movie release?

Book a 30 min free consultation

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Frequently Asked Questions

What's the first step in the process of improving my site's Audience  data capture capabilities?

Most cinema sites are built with the user experience in mind, along with a myriad of other capabilities to meet the demands of third-party integrations with ticketing providers, etc, unfortunately, its very common for the developers to overlook the necessary website structure and code necessary for properly integrating Google Analytics, Google Tag Manager and the data layers these services rely on. Our first step is to audit your marketing stack, from 3rd party suppliers. to the website itself and from that report we will be able to identify what you are your dev team needs to focus on to bring the site up to. gold level of ad operations.

Can an audit also include over viewing how we use social media and other advertising channels?

Put simply, yes. As part of the audit, we will require access to your ad channels in order to explore how you have been using platforms like Facebook and Google in the past, we will also check to see that they are properly integrated with the working. of your site. If we spot anomalies or things that need to be fixed we can supply a project plan that will dovetail into the audit report that we will supply your developers.

What if I don’t know how to run Facebook/ Instagram/ Snapchat advertising?

Gruvi not only builds marketing tools, but also manages the media buy on social media channels and across the web, with programmatic buying. Our team is on top of the newest ad formats and we’re constantly reviewing the performance of our tools to ensure not just great reach, but great engagement too.

Where does the audience data sit?

All audience data analysis we conduct is non personally identifiable data points taken from the pixels that operate within the data layer that we construct for you after the audit.  These data points are stored within TAP, our martech platform,  where they are processed by machine learning algorithms in order to visualize audience behaviors for analysis and advanced media planning. 

Cinema Marketing Strategy
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