What's the first step in the process of improving my site's Audience data capture capabilities?
Most cinema sites are built with the user experience in mind, along with a myriad of other capabilities to meet the demands of third-party integrations with ticketing providers, etc, unfortunately, its very common for the developers to overlook the necessary website structure and code necessary for properly integrating Google Analytics, Google Tag Manager and the data layers these services rely on. Our first step is to audit your marketing stack, from 3rd party suppliers. to the website itself and from that report we will be able to identify what you are your dev team needs to focus on to bring the site up to. gold level of ad operations.
Can an audit also include over viewing how we use social media and other advertising channels?
Put simply, yes. As part of the audit, we will require access to your ad channels in order to explore how you have been using platforms like Facebook and Google in the past, we will also check to see that they are properly integrated with the working. of your site. If we spot anomalies or things that need to be fixed we can supply a project plan that will dovetail into the audit report that we will supply your developers.
What if I don’t know how to run Facebook/ Instagram/ Snapchat advertising?
Gruvi not only builds marketing tools, but also manages the media buy on social media channels and across the web, with programmatic buying. Our team is on top of the newest ad formats and we’re constantly reviewing the performance of our tools to ensure not just great reach, but great engagement too.
Where does the audience data sit?
All audience data analysis we conduct is non personally identifiable data points taken from the pixels that operate within the data layer that we construct for you after the audit. These data points are stored within TAP, our martech platform, where they are processed by machine learning algorithms in order to visualize audience behaviors for analysis and advanced media planning.
