Whether you are running an event or supporting a film production, audience behavioral data is vital to the successful outcome of any project whether it be market research for a risk assement through to helping promote the event or production you sponsored.
Brandwatch is a service that allows us to monitor all online ‘chatter’ and sentiment about the films or events that you are supporting. We can see which websites your potential festival audiences use, and track their engagement with the related themes across all social media platforms and the web.
The Audience Project (TAP) is Gruvi's unique in-house movie audience database. Partly funded by Creative Europe, it exploits the knowledge we have from running over 3,000+ film campaigns, combined with first-party data from our cinema and VOD partners.
This unique data provides a cohort analysis of the population's behavior, their actions, and therefore their true preferences for different content themes. From our years of film festival marketing experience initial briefs about who your audience is can be tested and proven/disproven, and the data used to identify & target bespoke ‘lookalike’ groups.
Use Gruvi's film festival marketing strategies, technology and services to media plan effectively and help promote the films your support with funding. The same logic works for events and festivals you are supporting, promote multiple films simultaneously, and better understand your audiences' interests. Engage with them specifically on the purchase of tickets for appropriate titles, events, or other special conferences.
Create the ultimate destination for your independent film or feature film marketing campaigns, with Gruvi’s fully-responsive film marketing website. This technology is equipped with audience tracking tools to monitor and improve the media buy, and a raft of interactive features that take advantage of the film's promotional materials. These include geo-located showtimes, reminder functionality, watch/subscribe options, movie trailers, games, quizzes, galleries, and more.
Use the website as part of a PR or influencer outreach strategy. The Gruvi website is embeddable across a variety of platforms, to help enhance organic outreach efforts. No matter where the website is placed, all interactions are tracked in real time on the Gruvi Analytics Dashboard.
Make the full website available in the menu of your Facebook fan page, as a tab. Especially useful if you’re working with a bigger catalogue, it allows regular customers to access schedule information, links to ticketing or VOD at any time in your fan page menu.
Put your messages and your point of sale where your film festival audiences engage the most: in their newsfeed. Gruvi’s social widgets work alongside the promoted video on Facebook, Instagram, Snap and Twitter, where they serve most of the landing page features (such as movie showtimes and ticketing to quizzes and much more) directly into the newsfeed.
The Gruvi Facebook ad player includes some of the most important features of the landing page, conveniently displayed if the user interacts with a video ad when using the Facebook Mobile App.
Gruvi’s offering on Twitter highlights our localised showtimes listings and also gives users the chance to view video content.
Gruvi’s format for Snap Ads couples an attention-grabbing top snap with showtimes, allowing users to explore cinemas and book tickets in an experience fully customisable according to brand image. The Gruvi Snap Ads can also be used to link out to VoD, SVOD or rental.
The Gruvi Facebook ad player includes some of the most important features of the landing page, conveniently displayed if the user interacts with a video ad when using the Facebook Mobile App.
Gruvi’s Instagram ad unit is built around showtimes listings, with video clips available upon request.
Gruvi’s Instagram ad unit is built around showtimes listings, with video clips available upon request.
Want to reach your film festival audience outside of social media? Gruvi’s widgets can adapt to any video friendly desktop or mobile format to reach audiences programmatically on publishers' sites and apps across the internet. As a certified rich-media vendor, the Gruvi platform auto-generates rich media banners for web/ mobile display and mobile apps in a variety of formats. These banners include video and showtimes, ticketing, etc. Available as click-to-play or auto-start with roll over audio.
Supported formats
Banner examples
Reach movie fans on any device, via any social media platform on tweb and mobile. Campaigns can be delivered programmatically or through managed placement, exploiting video, still images, or keywords. All ad executions are closely monitored in realtime, in order to minimise wasted spending and maximise awareness & sales.
All marketing campaigns are monitored through live tracking dashboard that monitor the advertising and its results. This provides a valuable insight into how well your project is likely to perform. Realtime reporting allows you to make better decisions based on real-time business intelligence by orientating the advertising to focus on the factors that drive the film's success for even the most niche of independent film.
Gruvi not only builds marketing tools, but also manages the media buy on social media channels and across the web, with programmatic buying. Our team is on top of the newest ad formats and we’re constantly reviewing the performance of our tools to ensure not just great reach, but great engagement too.
