PVOD TO MAKE FUNDAMENTAL CHANGES TO FILM WINDOWING
WEEKLY FILM INDUSTRY NEWS DIGEST, UPDATED THURSDAY AUGUST 28
Premium VOD set to bring about fundamental changes to film windowing
Ampere found that an accelerated PVOD window, like the deal Universal and AMC have recently agreed, is the most stable for exhibitors and studio groups, offering comparable returns for cinemas and increased revenue for the studio on mid- and lower- tier releases. Top-tier titles are likely to be better monetised via traditional windowing models.
‘The Eight Hundred’ Storms $83M Three-Day China Opening, Rises To $116M
In places where it feels safe to do so, people are returning to the cinemas....The first Chinese movie shot entirely with IMAX digital cameras, The Eight Hundred grossed an estimated $6.7M from 637 local IMAX screens this weekend, including the earlier previews. The IMAX total is 6.3% of the overall box office, higher than the norm for a local title and despite IMAX screens representing only 1% of all those playing the movie in the market.
Imax Stock Surges After Record China Debut Of ‘The Eight Hundred’
Imax stock surged almost 10% Monday after the stellar debut in China for The Eight Hundred, the locally produced war epic that took in $83 million over the weekend….The stock ended the trading session at $14.39, its highest closing price since March 11.
‘Tenet’ Advance Ticket Sales Besting ‘Dunkirk’ & ‘Interstellar’ In US, UK & Australia
Movio noticed that there’s been significantly more single ticket purchases for Tenet (55%) compared to Dunkirk (20%) and Interstellar (47%)....Tenet‘s presale audience is skewing male at roughly 70%-80% for all regions, which is on par with the pre-sales audience for Interstellar per Movio.
IMAX Corp CEO Talks Theatrical Outlook:
"We’re doing a lot more local-language films in different territories. We’re doing one or two Russian films, one or two Indian films, we just did Peninsula in Korea. We’re going to lean more heavily on our international markets with local content."
‘Mulan’ Movie Premiere on Disney Plus Can Be Purchased Through Apple, Google, Roku
It remains a question whether Disney will recoup is costs for the “Mulan” remake by releasing it solely on premium VOD, particularly if it’s forking over 20% of the retail price to sales that flow through device partners.
Cineworld Boss Mooky Greidinger On ‘Tenet’ & Why Theatrical Shall Endure
In the UK, Griedinger says there is “huge demand” for the film in special formats like Imax, with some sold-out performances…He remains bullish on theatrical, “The industry is not going to give up a business which generated in 2019 $43 billion,” he said.
Dylan O’Brien Paramount ‘Love And Monsters’ Movie Heading To PVOD
The movie will be available on VOD platforms (from October 16) for a 48-hour rental period at a suggested rental price of $19.99 in the U.S. The film will also be available for early digital purchase for the suggested retail price of $24.99…The pic’s previous theatrical release date was Feb. 12, 2021.