The Trump Brand // An Acting Career in Movie Types // Optimising Video Ads for Digital // The Value

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Ben Johnson
Updated on 18/10/2022

Gruvi Weekly Digest #45— A weekly catch up on what we found interesting at Gruvi.

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Ben, CEO
5 charts: Donald Trump’s damaged brand, by the numbers | DigidayThere is little room for bullshit in numbers like these. In today’s connected world, what you say you do what and you actually do are only becoming easier to analyse.

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Mirona, Marketing Lead
The Three Types Of Emily Blunt Movies | Five Thirty EightA little number crunching shows us where Emily Blunt has been and where she should go next to keep growing her career.

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Stephen, Innovation Director
Google Ran Secret Video Ad Experiments and Here’s What It Found | Ad AgeConverting video made for TV to digital is trickier than it sounds. YouTube’s recent test showcases just some ways that video can be optimised for greater digital consumption.

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Franco, Digital Designer
Bookish fools | Aeon“Today, the sophisticated consumer of digital text competes for cultural affirmation with the reader of physical books, but which performance of reading ought to be valued most?”

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Johnny, Lead Developer
Publishers Are Rethinking Those ‘Around the Web’ Ads | NY TimesIf you’re like me, you’ve been disgusted, mildly amused or both by those links at the bottom of web articles, claiming to be from “around the web”. If you’re like me, you had no idea how much revenue they make the publishers who host them, nor how shady some of those ads were.If you’d like to make sure you don’t miss any of our Weekly Digests subscribe to the publication here.
When audience targeting and social media collide:
Ghostbusters- the franchise revival shot down by Twitter
Check out the Stikbold! approach to influencer marketing for games in our video interview:
Launching your game. How are you influencing your influencer marketing?
Is your Snapchat strategy ready? Here’s why we think it should be:
What’s your Snapchat Strategy?

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