• Ben Johnson

If Social Media Predicted the Oscars (Best Picture- Part 2)

Here at Gruvi we are having some fun with a little social media marketing experiment – we are trying to see if social media analysis can predict the outcome of the Oscars. Continuing on from our previous post , we look at the rest of the early Best Picture frontrunners.

Get Out

(Image Source: Universal Pictures)

Synopsis: It’s time for a young African American to meet with his white girlfriend’s parents for a weekend in their secluded estate in the woods. Before long, the friendly and polite ambience will give way to a nightmare.

Social Media Marketing of Note: It’s going to be interesting to see how Get Out gets on, considering it was released around the time of the previous Oscars. Due to this there is endless optimised marketing material on all platforms, from videos to photos and GIFs.

Molly’s Game

(Image Source: STX Entertainment)

Synopsis: The true story of Molly Bloom, an Olympic-class skier who ran the world’s most exclusive high-stakes poker game and became an FBI target.

Social Media Marketing of Note: We’re seeing the first push on social media outlets, with optimised video and the Facebook page set up with a cover video ahead of the film’s limited release on Christmas day.


(Image Source: Sundance Institute)

Garrett Hedlund, Mary J. Blige and Rob Morgan appear in Mudbound by Dee Rees, an official selection of the Premieres program at the 2017 Sundance Film Festival. Courtesy of Sundance Institute |photo by Steve Dietl.

Synopsis: Two men return home from World War II to work on a farm in rural Mississippi, where they struggle to deal with racism and adjusting to life after war.

Social Media Marketing of Note: Acquired by Netflix at Sundance this year. The film enjoys plenty of critical acclaim but there is currently no big marketing push to position it as contender for Best Picture. Most likely the efforts will be concentrated on obtaining nods for the cinematography, soundtrack and performances.

Darkest Hour

(Image Source: Darkest Hour- Twitter)

Synopsis: During the early days of World War II, the fate of Western Europe hangs on the newly-appointed British Prime Minister Winston Churchill, who must decide whether to negotiate with Hitler, or fight on against incredible odds.

Social Media Marketing of Note: The has been a recently released poster & trailer on all social media platforms and already chatter due to Gary Oldman’s unrecognisable turn as Churchill.

Phantom Thread

(Image Source: Phantom Thread- Twitter)

Synopsis: Set in the fashion world of 1950s London, a dressmaker is commissioned to design for members of high society and the royal family.

Social Media Marketing of Note: After radio silence during production and only one verified photo from the set, we are seeing more info emerging since the beginning of November on the film’s Facebook page. Much of the chatter revolves, as should have been expected, on Daniel Day Lewis’ (last) performance.

Do you agree with our choices? How successful do you think our social media marketing experiment will fare? Get in touch with your thoughts.

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