Marketing independent films with Fandor

A recent blog post talked about how we’re currently working with Fandor in the US helping them to promote their catalogue of independent films on Facebook and Twitter. It’s been really great working with the Fandor team; they’re a great bunch of people.
Fandor makes it easy for you to find the right film to watch. With the biggest handpicked collection of the most-talked-about indie films from around the world, there’s always something great to watch, whatever your mood, on almost any device. But we’re more than just a destination for exceptional films. We’re also building a community of film lovers and makers and developing industry-leading initiatives, including Fandor | Festival Alliance, FIX Filmmaker Alliance and Fandor edu.
“Fandor is the ultimate place for fans of indie, classic, foreign and cult cinema.” – examiner.com
We’ve just finished a small campaign covering three films and I thought I’d quickly share with you several screenshots from Facebook:
players
There’s a selection of Fandor’s film catalogue on the Facebook Fanpage and the team promoted the three films at the top (Crimes Against Humanity, Ida and Li’l Quinquin) via the timeline using our native Facebook newsfeed apps. Gruvi made setting up the whole campaign a breeze; easy creative requirements meant no customisation in Photoshop, which combined with templated apps, meant the process was as simple as uploading artwork, selecting a trailer and hitting Publish – saving valuable time and money.
Fandor were very happy with the results, especially from a conversions and cost savings perspective. Together, we have some great ideas about what to try next, in terms of further optimising and targeting select demographics in an attempt to reach out and connect with the people that’ll most likely be interested in Fandor’s films. Allowing users to find content they’ll just love, and Fandor to continue to drive the growth of their awesome service and platform.

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