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Gruvi’s content management system (CMS) automates the creation of a wide range of rich interactive advertising units that are specific to the contents unique creative and enables content owners to present their video, information and the relevant point-of-sale on all platforms and social media. Point of sale features include geolocated movie showtimes and ticketing, streaming service links to watch now, quizzes and cross-promotion of other relevant catalogue content.

 

Gruvi provides interactive ad units for Snap, Facebook, Twitter, Instagram stories as well as most video friendly display formats for Desktop and Mobile, but that list is always increasing. All advertising units are automatically set up with audience behavior data capture ‘pixels’ and tracking to help optimise the campaign for improved performance.

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